OIN Labs, founded by a 34-year direct marketing veteran, pairs artificial intelligence with human intelligence (AI + HI) to pioneer a new way for marketers to decide who to acquire, when, and at what scale.
NAPLES, Fla., Oct. 27, 2026 /PRNewswire-PRWeb/ -- OIN Labs, an acquisition intelligence company, launched today to help direct-response marketers decide who to acquire, in what order, and when to scale, before a dollar is spent on media.
Most data vendors sell names. OIN Labs starts from the client's business objective and builds audiences for response, retention and profitability. The firm is vendor agnostic: it combines identity resolution, enrichment, custom modeling and coordinated activation across the best available sources, rather than pushing a single database.
"Experience decides. Technology amplifies," said Fred Onemma, founder and CEO of OIN Labs. "The companies that became major acquisition players didn't mail more. They decided better: who to go after first, what to test next, and when to scale. AI lets us apply that judgment at a speed and depth that wasn't possible before."
Onemma started in a direct-mail mailroom at 17 and was a senior vice president by his mid-twenties. Over 34 years he has built acquisition programs across retail, catalog, insurance, healthcare, publishing, nonprofit and political marketing.
OIN Labs works through a six-step method: Discover, Unify, Score, Activate, Measure and Learn. The firm focuses on high-volume direct-response categories including auto warranty, home warranty, life insurance and debt relief, and also serves catalog and publishing marketers.
To mark the launch, OIN Labs is offering a complimentary acquisition intelligence review to a limited number of marketers planning 2027 programs. Marketers can request one at oinlabs.ai.
About OIN Labs
OIN Labs is an acquisition intelligence company that helps direct-response marketers find, prioritize and reach the customers most worth acquiring. Combining three decades of direct marketing experience with AI-driven identity resolution, enrichment and modeling, OIN Labs builds audiences for response, retention and profitability. Learn more at oinlabs.ai.
Media Contact
Ferdinando, OIN Labs LLC, 1 2038309180, [email protected], OIN Labs LLC
SOURCE OIN Labs LLC
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