Old Trapper Introduces Single-Serve Beef Sticks in Original, Teriyaki, and Jalapeno Flavors

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1.75 oz Individual Stick Born From Popularity of 15 oz Family Size Sticks

With get-out-and-go activities on the horizon, Old Trapper is introducing their single serve 1.75 ounce Beef Sticks as a line extension of the popular 15 oz family size packs. With just one stick inside every individual package, and with 150 calories and 9 grams of protein, Old Trapper’s individual Beef Sticks are perfect for healthy on-the-go snacking wherever outdoor adventures lead.

According to a recent article published by Viking Masek, a leading manufacturer of innovative packaging machinery, one big trend in the snack food industry is: “Small is the new big in snack packaging.” The article goes on to point out, “All of these snack packaging formats have one thing in common: They were created to attract and appease a consumer that desires easy, portable, pre-portioned snack foods. We now live in a world of ‘snackification,’ with many consumers replacing large meals with snacks, grazing throughout the day.”

Old Trapper provides consumers with a convenient, single size of their tasty Beef Sticks in Original, Teriyaki and Jalapeno flavors. Individually wrapped, these sticks fulfill the beef lover’s dream. The product combines the delicious flavor of Old Trapper’s smoked beef and spices for a distinct savory flavor. Low in both carbs and sugar, the individual Beef Sticks also cater to another current snacking trend of consumers moving away from sugary snacks and toward savory snacks higher in protein.

Old Trapper’s single-serve 1.75 ounce Beef Sticks provide the perfect amount of hunger-satisfying protein in convenient, individually wrapped portion sizes. Whatever the warm weather outing, be it sports, hunting, boating or enjoying Mother Nature, the newest Old Trapper offering goes wherever the action leads. Old Trappers’ individual Beef Sticks are available nationwide with suggested retail pricing of $1.39-1.59.

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About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.

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Kristyn Moll
kristyn@avalonprgroup.com
+1 (512) 382-6229
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