Old Trapper Named 2020 Best New Product Winner from Convenience Store News

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Quarter Pound Big Bag Recognized as Leader in Meat Snacks Category

Old Trapper today announced that it has received recognition as a 2020 Best New Product from Convenience Store News in the Meat Snacks category.

From among nearly 100 entries, consumer judges chose 38 products new to convenience store shelves for recognition in the 24th annual competition. The Best New Products Awards program recognizes the marketers that introduced the most innovative, high-quality products that meet consumers’ evolving needs and fit a convenience store’s value proposition.

Entries were rated and awarded points by consumers based on the criteria of taste, value, convenience, healthfulness, ingredients, preparation requirements, appearance, and packaging. Judging was supervised and tallied by Past Times Marketing, a New York-based consumer research and product-testing firm.

“We are honored to receive recognition as one of the top products of the year,” said Robert Leary, Director of Marketing for Old Trapper. “Providing our customers with the highest quality and most enjoyable smoked meat snacks is one of our top goals and we were excited to introduce our quarter pound “big bag” of beef jerky this year that reflects our commitment to providing an excellent product at a fair value while resisting the trend towards decreasing quantities to protect margins. This product also showcases our new transparent packaging which clearly shows customers what they are getting when they purchase Old Trapper. We appreciate Convenience Store News for hosting the annual awards to recognize industry leaders. With continued product innovations in the works, we look forward to maintaining a stronghold in the smoked meat category.”


About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.

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Kristyn Moll
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