Old Trapper Presenting Sponsor of 2019 Legends Classic Men’s College Basketball Tournament

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Premium Beef Jerky Sponsors 13th Annual Championship Hoops Rounds at Barkley Center

When the championship rounds of the 13th annual Legends Classic Men’s College Basketball Tournament take place November 25 and 26, 2019 in Brooklyn, N.Y., Old Trapper will serve as the presenting sponsor. The final-four square-off will feature Auburn, Wisconsin, Richmond and New Mexico in a quad-round competition. All games will air on either ESPN2 or ESPNNEWS and will showcase Old Trapper premium beef jerky as the “Official Snack of the Legends Classic.”

The 2019 Legends Classic Men’s College Basketball Tournament will pit Wisconsin versus Richmond and Auburn versus New Mexico on November 25. The winners and runners-up of those two games will then face off against each other on November 26 in semifinal and consolation bouts. Old Trapper is the presenting sponsor of all four games. A 2018 Final Four finisher, a first in the school’s history, Auburn is currently ranked 22nd on NBC Sports’ College Basketball 2019–2020 Preseason Top 25 list guaranteeing some heated excitement at this year’s event.

As the “Presenting Sponsor of the Championship Rounds,” Old Trapper will enjoy prominent placement at both the Barclays Center where the tournament is taking place and in TV and media coverage. The company’s premium beef jerky will be spotlighted in three commercials and one closing billboard per game. Another perk of the sponsorship will be premium exposure on the championship’s courtside digital signage, consisting of eight minutes on ESPN2, four minutes on ESPNU and four minutes on ESPN3.

The sponsorship benefit that Old Trapper is most excited about, however, is the opportunity for a company representative to deliver the game ball prior to tip-off of one of the games and to make an on-court presentation. “The 2019 Legends Classic presented by Old Trapper marks the 13th year running the college basketball tournament has taken place,” explains Robert Leary, Marketing Director of Old Trapper. “It’s become an annual tradition where we can mingle front and center with the sports fans who are among the most devoted consumers of our premium beef jerky. With seating for 17,732 basketball fans, the Barclays Center provides the ideal forum for rubbing elbows with our loyal customers.”

Hoops fans who want to savor a satisfying snack while cheering on their favorite Legends Classic Men’s College Basketball team can learn more about Old Trapper’s lean, protein-rich beef jerky online at http://www.OldTrapper.com. Interested media may arrange a meeting with company management by calling 512-777-8602.

About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.

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Kristyn Moll
kristyn@avalonprgroup.com
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