Vandra's AI-Powered Tools Helped OLLY Lower First-Time Visitor CAC by 20% From Lower-Intent Traffic Sources Like TikTok
NEW YORK, Aug. 1, 2024 /PRNewswire-PRWeb/ -- Vandra, the AI-powered retail technology that turns browsers into buyers, today announced the impressive impact its AI-powered technology has had on the e-commerce business of its client OLLY, the leading wellness benefit corporation, known for innovative benefit-forward supplements. In the first five months since OLLY began partnering with Vandra, OLLY has seen an 82% increase in first-time site visitor conversion rates from price-conscious, low-intent traffic sources like TikTok, white reducing first-time customer acquisition costs by 20%.
"Vandra has been a game-changer for us. Its ease of implementation and the simplicity of its dashboard allow us to effectively convert first-time visitors, boosting our overall site conversion rates," said Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY. "This partnership is invaluable, especially as we navigate the complexities of customer acquisition and retention in today's competitive landscape. Having a site conversion number that increases every month, month over month, has become the new normal. And that would not be the case without Vandra."
OLLY has seen sustained growth and improvement since implementing Vandra's site conversion tools in February 2024, including Vandra's AI-powered "nudge" solution, which delivers personalized, intent-based prompts to encourage shoppers to complete their purchase.
"Leading e-commerce brands like OLLY realize the potential of AI to transform the shopper experience and enable real-time, one-to-one personalization. But the time, effort, and cost to implement and maintain these solutions has historically been prohibitive for most brands," explained Mark Rothbaum, Cofounder and CEO of Vandra. "Vandra has created a unique solution that drives a meaningful impact on conversion rates and sales for brands, while requiring just four clicks to install and fewer than 30 minutes a month to maintain."
Vandra consistently delivers a significant improvement in site conversion rates, with clients experiencing 30%-200% increases in conversion rates for on-the-fence, lower-intent shoppers. Vandra also helps digital marketing teams be more efficient, lowering customer acquisition costs by 20% on average, while uncovering customer behavioral insights and conversion patterns that can't be obtained independently, helping brands improve data-driven decision-making.
About Vandra
Vandra (http://www.vandra.ai) partners with e-commerce brands of all sizes to turn browsers into buyers using a powerful combination of AI and behavioral science. We squeeze more sales out of an e-commerce site's existing traffic by targeting on-the-fence shoppers with timely nudges… and staying quiet for shoppers already headed for checkout. We increase conversion rate while avoiding unnecessary discounts.
Media Contact
Kristin Kovner
K-SQUARED STRATEGIES
[email protected]
Media Contact
Kristin Kovner, K-Squared Strategies, 2028415963, [email protected], https://www.vandra.ai/
SOURCE Vandra
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