OMG National's Tow Marketing Division Breaks New Ground in Paid Search. New Taxonomy Developed for Towing & Recovery Industry's Google Ads is Game Changer.

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Analyzing the elements of hundreds of active Google Search campaigns, OMG National has developed a first of its' kind, predictable model for ad spend versus net results in the competitive and complicated Towing & Recovery business. This breakthrough is enabling OMG's clients to know ahead of time the amount of revenue they will generate on their ad spend.

- Predictable Profits for Paid Search Advertising -

OMG National, and its Tow Marketing division has created the world’s first predictable model in paid search advertising for the Towing and Recovery profession. The five-time Inc. 5000 award winning Marketing Solutions provider, is confident that the modeling will revolutionize how operators of U.S. towing companies invest in Google ads.

OMG Tow Marketing, a leader in tow industry advertising, has captured the ad data for hundreds of towing, recovery, and roadside assistance Google Ad Campaigns over a 4 year period, and can now predict what gross revenue any tow operator, in any location, with any sized operation, will generate in sales through its "Tow Ads Advantage" Program.

“We can tell our towing clients what revenues they will generate from our search campaigns before they sign on,” said Adam Russell, Director, Paid Advertising, OMG National. “It’s changed everything and given confidence to our clients.”

OMG has proven it can deliver profitability to even the smallest tow operator with limited resources for advertising. Justin Sanger, Chief Revenue Officer at OMG National, states, “We’re excited to be able to represent that we now have, the best, Predictable Performance advertising products in the towing and recovery business.”

"Ads Advantage" is a shift in advertising results from ‘calls’ and ‘conversions’ to Revenue Generation, eliminating guesswork for advertisers about where they should spend their marketing dollars. Tow Pros across the U.S. can speak with an OMG Tow Marketing Professional, describe their campaign goals, and whether those include adding more light, medium, or heavy-duty calls, OMG can then predict the revenue from the campaign. Other factors such as geographic location, active search terms, search volume, weather, and competition will also impact the estimate. OMG Tow Marketing has several thousand U.S. towing companies using its variety of Tow Marketing services.

CEO, Jesse Lubar states that, "We're proud of what we've accomplished here with Tow Ads Advantage, we're now ready to apply the same predictable logic to one of one of the other vertical markets we serve in the home services space, look for that by the end of Q1."

OMG National, a leading Internet Marketing Solutions Provider for small and medium-sized businesses has been innovating with powerful, niche marketing technologies for 30 years, and was just ranked #8 of the top 100 Search Agencies by, the independent authority on Search vendors.

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John Ciuffetelli
OMG National
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