Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Omnichannel Marketing: The Game-Changer for Retailers in the Digital Age


News provided by

Fullmoon Digital

Jun 26, 2023, 08:25 ET

Share this article

Share toX

Share this article

Share toX


Online retail surged during the pandemic, increasing consumer reliance on eCommerce. To stay competitive, retailers are employing multiple digital marketing tactics while others are struggling to keep up with a rapidly expanding virtual marketplace. Derek Chew, CEO of Fullmoon Digital, encourages businesses to try new digital marketing methods, offering a grounded and practical approach to omnichannel marketing.

WINDERMERE, Fla., June 26, 2023 /PRNewswire-PRWeb/ -- The pandemic-driven retail resurgence has amplified the role of digital marketing. As a result, retailers must employ diverse digital marketing strategies to maintain visibility and keep pace with increasing competition in the online retail space. Omnichannel marketing tactics result in better conversion rates, more income, and business growth.(1) Derek Chew, CEO of Fullmoon Digital, urges retailers to explore multiple digital marketing channels, noting that in addition to creating several touchpoints, they provide more opportunities to interact directly with consumers.

Chew explains, "The number of ways consumers engage with the internet is expanding, opening up more digital marketing avenues for retailers. Merchants who take advantage of a wider range of digital marketing approaches improve the consumer shopping experience, differentiate themselves from the competition, and open up valuable communication lines for consumer feedback and education."

Success in digital marketing is not a one-time achievement; it’s an ongoing and evolving strategy

Post this

The first and foremost objective in any digital marketing playbook is to build brand awareness. A 2022 consumer survey revealed that 46% of shoppers in the U.S. would pay more for a product they already know and trust.(2) Brand familiarity builds an emotional connection that facilitates future sales success.(3)

Driving traffic, acquiring leads, and converting customers is the fundamental mission of digital marketing. There are plenty of ways to drive traffic, such as SEO optimization, influencer marketing, social media, display ads, and paid search listings. However, the best approach depends on each company's budget, target customers, and unique business goals. Focusing solely on driving leads falls short of the potential of omnichannel, multiple-touchpoint internet interactions that build brand recognition, customer loyalty, and set a company apart from its competition.

Omnichannel marketing is distinct from multichannel marketing. While multichannel marketing delivers a similar message across several channels, omnichannel marketing uses each channel differently. It provides a layered experience with different perspectives, information, and offerings depending on where the customer chooses to engage.(4)

Chew elaborates, "Online shopping has evolved into a nonlinear activity that involves multiple devices and content formats. Omnichannel marketing allows the consumer to define their own shopping experience by navigating through available content in a way that is most natural to them."

At the same time, not many brands can expect to be everywhere simultaneously. With the rapid expansion of advertising platforms and the accelerated development of AI, augmented reality, personalization tools, interactive marketing, and short-form video content on multiple platforms,(5) brands are under pressure to carefully define and understand their relevance in the marketplace. Digital marketing success relies on selecting those channels, platforms, and strategies that deliver the best value to the target audience.

Striking the right digital marketing balance requires systematic testing, trying new things, and consistent effort. This is one way in which Fullmoon Digital distinguishes itself. As a client-focused digital marketing agency, Fullmoon's team tailors solutions to each client, carefully tracking results and adapting as needed.

"Success in digital marketing is not a one-time achievement; it's an ongoing and evolving strategy," Chew affirms. "Delivering remarkable and consistent outcomes requires continuous market monitoring and a readiness to pivot when necessary. That's why we put such a strong emphasis on communication and collaboration with our clients. Working as a team, we can deliver measurable results."

About Fullmoon Digital
Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their "pack" of clients. For more information, please visit http://www.fullmoondigital.com.

References: 
1. Germain, Jack M. "Digital Marketers Take Fragmented Tactics to New Targets." eCommerce Times, 1 Nov. 2022, ecommercetimes.com/story/digital-marketers-take-fragmented-tactics-to-new-targets-177076.html.
2. Salsify, News. "2022 Salsify Digital Consumer Report and Ecommerce Insights." Salsify, 11 Apr. 2023, salsify.com/blog/2022-shopping-research-reveals-consumer-insights.
3. Baradell, Scott. "The Surprising Sales Impact of Brand Awareness." Entrepreneur, 12 July 2022, entrepreneur.com/starting-a-business/the-surprising-sales-impact-of-brand-awareness/429490.
4. Crawley, Christina. "Council Post: Omnichannel Versus Multichannel Marketing: Which Is Right for Your Brand?" Forbes, 18 May 2021, forbes.com/sites/forbescommunicationscouncil/2021/05/18/omnichannel-versus-multichannel-marketing-which-is-right-for-your-brand/?sh=278771753777.
5. Duggal, Nikita. "Top Digital Marketing Trends for 2023: Simplilearn." Simplilearn.Com, 11 May 2023, simplilearn.com/online-digital-marketing-trends-article.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4619, khelms@jotopr.com

SOURCE Fullmoon Digital

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.