On The Stage rolls out a suite of revenue-accelerating features for the theatre industry: an embeddable ticket widget for seamless purchases with Apple Pay Google Pay, offers and upgrades in the purchase flow for personalized patron experiences and maximized revenue, Mailchimp integration for targeted marketing, post-purchase/show surveys for valuable audience insights, and filtered booking flows to optimize sales and engage patrons. These tools will revolutionize performing arts organizations by activating additional revenue streams to ensure long-term success.
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NEW YORK, March 22, 2024 /PRNewswire-PRWeb/ -- The performing arts industry stands at a critical juncture, grappling with significant shifts in patron purchasing behaviors. With many arts organizations experiencing dwindling subscription sales and renewal rates, last-minute ticket purchases on the rise, and donations decreasing, theatres face unprecedented challenges. In response, On The Stage (OTS) unveils a suite of revenue-accelerating features and workflows designed to empower organizations to navigate these challenges and ensure a prosperous future.
Theatre organizations are urged to adopt a business-first approach without compromising on the quality of their artistic offerings. OTS steps in to provide innovative solutions tailored to the evolving needs of the industry, aimed at engaging patrons effectively, activating non-ticket revenue streams, and optimizing purchase flows to maximize revenue generation while enhancing the patron experience.
"Our latest features are a testament to our commitment to revolutionizing the theatre industry through continuous innovation," said Ryan Bush, CEO at On The Stage. "We recognize the urgency for theatres to adapt to changing dynamics, and our revenue accelerators are designed to address these challenges head-on."
Key Features Unveiled:
Embeddable Ticket Widget: OTS introduces an embeddable ticket widget to streamline the purchasing process and boost conversions. By integrating the widget directly onto theatre websites, patrons can purchase tickets seamlessly without leaving the theatre website, dramatically reducing the number of necessary clicks furthered by incorporating Apple and Google Pay options, ultimately enhancing the overall buying experience.
Offers and Upgrades: Integrated into the ticket purchasing process, this feature prompts patrons to enhance their experience by upgrading tickets or adding featured add-ons (eg. concessions or parking), maximizing revenue while providing personalized options.
Audience Segmentation + MailChimp Integration: Harnessing data-driven marketing, OTS integrates with MailChimp to enable targeted email campaigns based on patron behavior, driving engagement, loyalty, and revenue.
Post-Purchase and Post-Show Surveys: Gain insights into audience preferences and feedback to tailor experiences, fostering repeat attendance and long-term patronage.
Filtered Booking Flows: Customized pathways optimize the purchase journey based on patron preferences allowing you to put a special offer in front of a limited and targeted group of patrons, driving sales and revenue growth while enhancing patron satisfaction.
"These features are designed to work in harmony, empowering theatres to achieve tangible results and secure long-term success," added SVP of Technology, Todd Northcutt.
On The Stage invites theatre organizations to explore these innovative tools and resources to thrive in today's evolving landscape.
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About On The Stage:
On The Stage (OTS) is a leading technology platform dedicated to empowering the performing arts industry with seamless ticketing, revenue accelerators, advanced marketing capabilities, optimized booking, box office management tools, and fundraising capabilities.
Founded by Tony and Olivier award-winning Producer Hunter Arnold, OTS streamlines the business side of arts organizations so they can focus on what matters most; making great art. With a mission to democratize the availability of Broadway-caliber technology to performing arts organizations of any size, anywhere, OTS works with thousands of performing arts organizations across the nation to bring creative projects to life and ensure the financial sustainability of their organization.
Learn more about how OTS's newly released suite of features can seamlessly work together to maximize your performing arts organization's revenue and secure a long-lasting future, while at the same time providing unforgettable experiences for your patrons.
Chat with an OTS team member today to learn how you can elevate your patron experience, increase conversion rates, and sell more tickets to ensure your organization can make great art for years to come.
Media Contact
On The Stage PR, On The Stage, 1 212-205-8556, [email protected], https://onthestage.com/
SOURCE On The Stage
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