On Giving Tuesday, World Vision Brings Charitable Giving to Life in New York’s Bryant Park

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Celebrities join World Vision at the Give-back Gift Shop to encourage people to #ShineBright with hope. Donations to World Vision on Giving Tuesday have twice the impact thanks to partner Thirty-One Gifts

World Vision's 2017 Give-Back Gift Shop

World Vision's 2017 Give-Back Gift Shop

This holiday season, the Christian humanitarian organization World Vision is inviting Christmas shoppers to catch the spirit of generosity at a unique interactive pop-up shop inside Bryant Park’s iconic Winter Village. The Give-back Gift Shop (open November 25-27, 11 a.m. – 8:30 p.m.) gives visitors a chance to experience World Vision’s life-changing work firsthand and learn how they can delight loved ones with a unique gift that will light up the life of a child in need.

What can you do at the Give-back Gift Shop?
Families will see, touch, and experience how one act of generosity can light up an entire community and ignite generosity and kindness among their own family and friends. Proceeds from the shop will go to World Vision’s programs around the world and right here in the United States. Through the combined efforts of World Vision and the support of donors: every 60 seconds a family gets water, a hungry child is fed, and a family receives the tools to overcome poverty. All the charitable gifts featured at the shop also appear online at http://www.worldvision.org

At the shop, holiday shoppers will get the chance to:

  • Snap a selfie with a goat, alpaca or dozens of other live farm animals and learn how these animals transform communities.
  • Use a working water pump and experience what it’s like for a child who walks an average of 6 kilometers (3.7 miles) a day to collect water.
  • Snuggle up inside a huge Mongolian Ger and feel how these homes protect families from temperatures below -40 degrees.
  • Build a Hope Kit for U.S. women escaping abuse, poverty, trafficking or addiction.
  • Take a virtual tour to a village in Africa to learn how sponsorship can help change a child’s life.
  • #ShineBright by committing to pray for a message of hope to better the world collected from people across America and displayed on World Vision’s Give-back Tree.

The Give-back Gift Shop is part of the organization’s #ShineBright movement, an effort to unite people through the power of hope this holiday season. Messages of hope collected on social media from across America will be displayed at the Shop for visitors to read and pray over.

Exclusive celebrity appearances at the Give-back Gift Shop (Tuesday, November 27):
--Emmy-award winning actress and founder of World Vision’s celebrity ambassador network, Patricia Heaton makes an appearance at the shop to inspire fans to give back on Giving Tuesday. This year, Heaton was honored at the Creative Coalition’s Television Advocacy Awards for her humanitarian work with World Vision, she has traveled to multiple countries advocating on behalf of the poor. Inspired by her sponsored child, Heaton has also designed a new accessory collection featured at the Give-back Gift Shop and in World Vision’s 2018 Gift Catalog. The Grace Collection by Patricia Heaton is made by fair-trade artists in India and goes to fund World Vison’s work.

--Grammy-award winning country duo Sugarland will make an appearance at the Shop, using their star power to shine a spotlight on children living in poverty. During their Still the Same reunion tour Sugarland encouraged fans to #LoveBIGGER by sponsoring a child with World Vision.

Give and Have Twice the Impact on Giving Tuesday
On Giving Tuesday any donation given to World Vision will have twice the impact, thanks to a partnership with Thirty-One Gifts. For every donation to World Vision on November 27, Thirty-One Gifts will provide up to $2 million in product helping families around the world with items to keep babies warm, deliver medical supplies, and keep girls in school.

World Vision’s Gift Catalog began in 1996 with a handful of humanitarian gifts. Today, the catalog gives shoppers more than 250 tangible ways to improve the lives of children and their communities. Gifts range in price from $16 to $50,000. Last year, more than 146,000 people donated more than 310,000 items from the Gift Catalog that helped families in need around the world. To order from World Vision’s Gift Catalog, visit http://www.worldvision.org or call

1-855-WV-GIFTS (1-855-984-4387).

For more information contact David Pickard, david@wilksgrp.com, 708-434-5006 (o)

About the World Vision Gift Catalog
Since 1996, the World Vision Gift Catalog has given people the opportunity to better the lives of children, adults and communities in the U.S. and around the world through hundreds of gifts in all different areas of need: clean water, food, education, sexual exploitation, job training and others. In fiscal year 2018, 146,000 people donated more than 310,000 items from the Gift Catalog that helped people around the world raising over $30 million. To order from World Vision’s Gift Catalog, visit http://www.worldvisiongifts.org or call toll-free at 1-855-WV-GIFTS.

About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. For more information, please visit http://www.worldvision.org or follow on Twitter @WorldVisionUSA.

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David Pickard
Wilks Communications Group
+1 708-434-5006
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