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Oncology Product Launch - The Toolkit for Success, Upcoming Webinar Hosted by Xtalks

In this free webinar, the featured speakers discuss launch readiness planning elements and typical timelines as well as the critical areas of focus for successful oncology product launch. Attendees will learn about agility and collaboration tools to navigate the fast paced, increasingly competitive oncology marketplace.


News provided by

Xtalks

Sep 11, 2020, 13:50 ET

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Xtalks Life Science Webinars
Xtalks Life Science Webinars

TORONTO, Sept. 11, 2020 /PRNewswire-PRWeb/ -- Product launch is a critical stage of the product lifecycle and often sets the brand trajectory for years to come. Oncology product launches can present particular challenges specific to commercializing in the oncology space. With the high unmet need in oncology, new assets are aiming at commercialization for many oncologic indications at a rapid pace. Given the high level of breakthrough designations among oncology assets, nearly half of the products are approved in phase II, with limited data and rapid launch timeframes. On the back end, product life cycles are shortening, with the number of years until competitive follow-on launches compressed dramatically. This sets the stage for a demanding oncology product launch readiness effort for commercial teams.

Oncology product launch readiness has unique critical success factors. Extensive understanding of clinical profiles and significant market shaping efforts become imperative within the journey of how to best arm the field teams for KOL engagement. Access and affordability requires navigating complex patient journeys and understanding the implications of buy and bill products.

On the back end, product life cycles are shortening, with the number of years until competitive follow-on launches compressed dramatically. This sets the stage for a demanding oncology product launch readiness effort for commercial teams.

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This webinar will review launch readiness planning elements and timelines, including how to address the accelerated review timelines and launch scenarios oncology product launch may face. Critical areas of focus for successful oncology product launch success will be highlighted. Collaboration across partnerships and co-promotion, which is quite common in this area, will be discussed.

Join Vivienne Ho, PhD, Manager, Herspiegel Consulting, Swathi Rangan, MBA, Senior Manager, Herspiegel Consulting and Anne Brooks Vice President of Marketing at Iovance Biotherapeutics, Inc. in a live webinar on Wednesday, September 23, 2020 at 11am EDT (4pm BST/UK).

For more information or to register for this event, visit Oncology Product Launch – The Toolkit for Success.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

SOURCE Xtalks

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Visit: www.herspiegelconsulting.com
Visit: www.herspiegelconsulting.com
Visit: www.herspiegelconsulting.com

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