NEW YORK, Sept. 24, 2018 /PRNewswire-PRWeb/ -- The branded solution division of Urban One, One Solution, and its award-winning content studio, One X Studio, in partnership with McDonald's USA, present Money Moves. The dynamic campaign centers around cultural enthusiasts in fashion, tech, business and media who attribute their value to the keys of success that afforded them opportunities to unapologetically make money moves. The last installment of the campaign recently launched on Wednesday, September 5, 2018.
Money Moves was created to drive engagement between the McDonald's Value Menu and experts who define their value plan for their life, career, and purpose through resiliency, motivation, and determination. The campaign focuses on Best-Selling Author and Motivating Speaker, Lisa Nichols; Google Executive, Valeisha Butterfield-Jones; Knowledge Speaker, Tai Beauchamp; Fashion Director and Designer, Ty Hunter; American Renown Ballet Dancer, Alison Stroming and new upcoming rap artist on everyone's radar, Saweetie. These experts have created a recipe of success, and their Money Moves have allowed them to break the glass ceiling in their respective industries.
"The One X team and I couldn't be more proud of this campaign. We are excited McDonald's trusts the power of our properties to deliver as a collective through cross-platform promotion, complete with radio interviews, full-length digital content, custom television ads, and social support." – Joy Jones, Director, One Solution.
Through this campaign, One Solution and McDonald's, have the opportunity to uplift and excite black consumers. As a brand that empowers the Urban One audience, and supports environments that entertain, empower and inspire the black community, McDonald's differentiates from solely customer driven brands.
To learn more about the campaign and the featured talent, Click Here.
ABOUT ONE SOLUTION
One Solution is Urban One's award-winning branded solution division at the only fully-integrated Black media company in America. It develops innovative brand-relevant initiatives that are grounded in black culture and nuances. One Solution's overall goal is to enhance a brand's level of engagement with its audience while providing a higher level of visibility and reach. It executes that by tapping into consumers from a cultural perspective rooted in heritage and ethnic influences. One Solution can achieve and authentically touch its audience via Urban One media and programs.
SOURCE One Solution
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