There are inherent risks in changing your customer or member engagement platform.
Gilbert, AZ (PRWEB) March 31, 2014
Socious’s latest educational webinar titled, How to Switch Your Online Community Software Without Losing Your Mind or Your Job, will be held Thursday, April 3, 2014 from 2 p.m. to 3 p.m. EDT (US). The free event will feature real advice from an organization that recently transitioned from one social community platform to another.
The online event will be led by Socious’s SVP and co-founder, Paul Schneider, who has been involved in over one hundred online customer and member community implementations. Joining him on the webinar will be Catherine Davidge of the Association for Molecular Pathology (AMP).
Each year, companies of all types and sizes change their online community software platform for a variety of reasons. Common reasons for switching include their strategies evolve, their community grows, or their online community software vendor goes through changes that impact their results.
“Every month, I speak with dozens of companies and associations that want to change or upgrade their online community software. However, they don’t want to lose any of the activity and engagement they have worked hard to generate,” said Paul Schneider of Socious. “During this webinar, we’ll provide participants with a clear path by laying out information they need to gather and the steps they need to take.”
Regardless of the reason for the change, anyone who has implemented, launched, and grown a private online community knows that the thought of transitioning from one community platform to another keeps many marketing, membership, and social business executives up at night.
“There are inherent risks in changing your customer or member engagement platform. By following the process that Socious developed for AMP’s staff, the organization was able to successfully convert their historical social data, re-launch their community, and increase member engagement,” continued Schneider.
Socious’s new webinar will explain how businesses and membership organizations you can change online community platforms without frustrating customers or members and losing credibility with senior management.
You can register for the How to Switch Your Online Community Software Without Losing Your Mind or Your Job webinar at socious.com.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, user groups, and associations. The Socious platform includes private social networking, customer communication tools, discussion forums, membership management, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.