Floorigami opens the door for our customers to expand their reach and connect with the growing segment of DIY consumers. - Kurt Paulson, Vice President of Mainstreet Commercial and Floorigami
DALTON, Ga. (PRWEB) September 09, 2020
Shaw Floors has announced the expansion of its innovative, DIY-focused Floorigami® peel-and-stick carpet tile platform with an industry-first, interactive e-commerce experience. The brand’s website, Floorigami.com, launched last month and gives consumers the convenience of online ordering with free in-store pick up at participating, local retailers - an e-commerce business strategy known as ‘buy online, pick-up in store (BOPIS).’ Consumers are incentivized to visit their local Floorigami Service Provider through the site’s BOPIS model, giving the company’s independent retail partners the opportunity to service these customers in a way that only they can.
Floorigami carpet tile is designed with the DIY-consumer in mind. The 9” x 36” planks meet the consumer’s desire for carpet that is easy to install, clean and replace, as well as design flexibility to install wall-to-wall for a cozy bedroom or as a statement-making custom rug. Floorigami gives consumers the ability to transform their space into their new favorite room, in as little as an afternoon. While Floorigami is a great option for the DIY-savvy consumer, this convenient peel and stick flooring can just as easily be installed by laborers with any level of skill, allowing retailers to retain their more skilled laborers for more complicated installation projects.
“Floorigami is a dynamic product that brings solutions for our customers and consumers alike,” says Nicki Rayburn, director of marketing and brand strategy, Shaw Floors. “Soft surface is the best choice for sound abatement and Floorigami offers the easiest care and maintenance of any flooring product on the market - simply lift, clean and replace. This makes it a great choice for spaces with kids or pets, and we know that pets are driving the majority of purchasing decisions. Additionally, the focus on a clean and healthy home is important, now more than ever, and Floorigami offers consumers peace of mind in their cleaning routine.”
Market trends and research confirm that many consumers want the option to purchase online. The brand’s commitment to meeting its customers' needs by adapting to shifting consumer preferences is reflected in its BOPIS e-commerce strategy, making Floorigami carpet tile the perfect choice for the DIY consumer looking to buy online. Consumers will have the option to pick up their purchase in-store at a Floorigami Service Provider and avoid added shipping costs or delivery hassles. This process brings consumers who want to buy online directly into the retailer’s store, providing a platform for retailers to offer additional products and services to the consumer who might otherwise avoid a traditional retail model.
“E-commerce is an important channel to reach a segment of consumers the traditional retail channel may not,” said Kurt Paulson, vice president of mainstreet commercial and Floorigami. “Floorigami opens the door for our customers to expand their reach and connect with this growing segment of consumers. The ability to easily 'pop it on top’ of existing hard surface flooring - and easily remove it at any time, if desired - could also attract renters and college students looking to add comfort and style to an apartment or dormitory.”
Customers interested in becoming a Floorigami Service Provider may contact their Shaw Floors soft surface sales representative for more information on BOPIS and how to join this elite network of specialty retailers.
About Shaw Industries
Shaw Industries Group, Inc. is more than a flooring company – we are more than 20,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with more than $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about our company brands, operations and community involvement, or to join our industry-leading team, visit http://www.shawinc.com.
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