NEW YORK, March 13, 2019 /PRNewswire-PRWeb/ -- Furnishare, the online marketplace for buying and reselling top-quality furniture, today announced a new brand name, Kaiyo. The name reinforces the New York City-based company's eco-modernist identity, equating sustainability with great, long-lasting design; making buying used a better alternative to buying new; and making good design available to everyone with great finds, on demand.
Founder Alpay Koralturk is committed to shifting consumer perception of furniture as throwaway by encouraging "upcycling." The website serves as a place for sellers to unload unwanted items and for buyers to access top brands for deep discounts.
"Approximately 12 million tons of furniture ends up in landfills each year," said founder Alpay Koralturk. "It's part of Kaiyo's mission to change that by acknowledging that great design has many lives. We strive to connect people to timeless furniture that's built to last and makes a meaningful difference in their homes. Our brand evolution is built on these core principles, and the new website and mobile experience makes it easier for us to support the needs of our expanding community of buyers and sellers."
Kaiyo does all of the moving and picking up of pieces free of charge. Each piece of furniture is inspected, cleaned and photographed by Kaiyo, so that buyers know exactly what to expect. At the same time, sellers can request their desired revenue share. The service is currently available in New York City and New Jersey, with plans to expand to other large cities.
"Working with Kaiyo was a profound learning experience for us," said Natasha Jen, partner at Pentagram. "In an era where brands compete on the idea of 'more is more,' our dialogue with Kaiyo centered on, 'how do we reduce the mind-boggling amount of furniture waste? How do we sustain the life of good design?' Kaiyo has created a positive loop that's good for people as well as for the environment. I'm proud that we had the opportunity to help shape a brand that has a true long-term vision."
The name 'Kaiyo' reflects the company's dedication to good design and a more sustainable planet. In Greek it connotes purity; in Japanese, a place for rest; and in Zulu, a dwelling, abode or home. Its shared global and cross-cultural meaning feels close to nature and connected to the earth.
About Kaiyo:
Kaiyo is an online marketplace committed to great design, exceptional customer care, and a more sustainable planet. Headquartered in New York City, Kaiyo makes the process of buying and selling furniture easier than ever by handling pickup, storage, inspection, cleaning, and delivery, and offers savings of up to 90% on top furniture brands. The company currently serves customers in New York City and New Jersey.
For more information, visit kaiyo.com
SOURCE Kaiyo
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