Online retailer of healthcare products, FSAstore.com, announces intent to join Facebook advertising boycott

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Company calls on Facebook to address propagation of health disinformation by its platform

FSAstore.com announced today that it will push pause on Facebook advertising in July in an attempt to encourage the social media platform to stop the propagation of health disinformation across its user news feeds. A part of the Health-E Commerce family of brands, FSAstore.com and its sister site HSAstore.com are the first and largest online retail stores dedicated exclusively to serving consumers who are enrolled in flexible spending accounts (FSAs) and health savings accounts (HSAs). Since 2010, the company has been a reliable source of educational content about spending accounts, eligibility, and tips that help consumers maximize their healthcare dollars.

“Now, more than ever, our country needs reliable, credible, and respectful content that will help individuals and families navigate their way through this global health crisis,” said Shawna Hausman, chief marketing officer at FSAstore.com. “Our team has worked tirelessly to remain a trusted source of health and benefits information, and we believe the prevalence of health disinformation on Facebook is putting all Americans at risk. We’re calling on Facebook to take action and adhere to a higher standard for the sake of individuals and families everywhere.”

Hausman added that FSAstore.com will temporarily suspend advertising on Facebook in July and will monitor Facebook’s response to this situation with hope for positive change. For updates follow FSAstore.com on Twitter at @FSAstore or follow #StopDisinformation or #StopHateForProfit.

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About FSAstore.com
FSAstore.com is flex spending with zero guesswork. It’s both the largest e-commerce destination for guaranteed FSA-eligible products and an educational resource that you can actually understand. It’s the company's mission to help millions of FSA holders manage and use their accounts and save on more than 4,500 health items using tax-free funds.

About Health-E Commerce
Health-E Commerce is the parent brand of FSAstore.com, HSAstore.com, and WellDeservedHealth.com, a family of brands serving the 60+ million consumers with tax-free health and wellness accounts. Since 2010, Health-E Commerce’s brand portfolio has led the direct-to-consumer e-commerce market for tax-free health and wellness benefits and helped partners and everyday Americans benefit better through its 100% eligible product selection and easy-to-understand educational resources. Health-E Commerce plays an essential role in consumer advocacy in the tax-free health space through both advocating for eligibility of important new categories within the IRS-approved list of eligible medical expenses and leading a committee of industry experts to promote the important national conversation around product safety and authenticity.

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Barbara Tabor

Sean Hanft
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