Online Retailer Revel Nail Dips Into New Native App Offerings

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New iOS and Android Apps Offer a Rich, Seamless App-Based Shopping Experience For Dip Powder

Unbound Commerce today announces the launch of custom commerce-enabled iOS and Android apps for BigCommerce online retailer Revel Nail, one of the world's largest manufacturers of Dip Powder, with hundreds of unique shades. The Revel Nail Dip Powder System uses innovative technology developed by a group of nail professionals with decades of industry experience.

Featuring a custom design, the native apps are built to engage. The apps include a loyalty program integration and a full library of video tutorials. Because of on-device caching, the apps load nearly instantly and new, app-only features like Push Messaging and Flash Sales mean Revel Nail can interface with their best customers in new ways, to drive incremental sales.

As a BigCommerce Certified Solution Provider, Unbound Commerce is pre-integrated with the ecommerce platform APIs, meaning the Revel Nail apps offer a unique new native shopping experience, while also leveraging and extending their current ecommerce website features and functionality.

According to Criteo, mobile apps convert sales at a rate that is roughly 3X higher than mobile websites and app-based sales now make up 44% of all online transactions in North America. Because of this, native retail apps are increasingly seen as a must-have for progressive online merchants looking to engage on a deeper level and lift their mobile commerce conversion rates.

Revel Nail has a deeply loyal customer base and plans to add more features to the apps, as momentum builds.

“We are seeking an average user session of over 5 minutes on the app, which is far-higher than our mobile web traffic", said Reed Sutton, Revel Nail Co-Founder. “The design process allowed us to customize the app offering, while also leaning back on a platform for stability and a low total cost of ownership”, he added.

About Revel Nail
Revel Nail is one of the world's largest manufacturers of Dip Powder, with hundreds of unique shades. Revel Nail's mission is to produce high quality products at a great value for their consumers. They provide "Quality and Value at your Fingertips” and maintain excellent customer service that sets them apart from competitors and increases the overall customer loyalty to their brand. Revel Nail’s strong business structure and foundation will help foster growth and innovation into the nail industry moving forward. For more information, visit http://www.revelnail.com/get-our-new-app/

About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market retailers. Unbound’s unique, low-IT hybrid platform approach allows current ecommerce operations to be leveraged and extended into native apps, mobile commerce sites, and in-store engagement. Unbound has built and deployed dedicated mobile sites and apps for Ashley Furniture, Shoe Carnival, Rockport, Equippers.com, Calenders.com, Finish Line, FLOR, MillerCoors, The New England Patriots, Binny’s, Chef’s Warehouse, Cavender’s, and nearly 1000 other online retailers. For additional information, please visit http://www.unboundcommerce.com

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Wilson Kerr
Unbound Commerce
since: 02/2011
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