LOS ANGELES (PRWEB) December 12, 2018
Algenist, the breakthrough beauty brand known for its high-performance algae-based skincare delivering visible results in 10-days, announces the launch of its newest innovation GENIUS Sleeping Collagen: a cutting-edge overnight treatment that combines a high concentration of active vegan collagen with Algenist’s patented Alguronic Acid to lock in moisture for softer, more cushioned, supple and radiant skin in the morning. It joins the GENIUS collection alongside best-selling GENIUS Liquid Collagen and fan-favorite GENIUS Liquid Collagen Lip, expanding their breakthrough collagen regimen with a sleeping cream.
Formulated with restful notes to encourage quality sleep and to provide optimal benefits while the body is at rest, this must-have nightly essential introduces a new ingredient technology that helps prevent overnight dehydration, increase moisture and deeply nourish while you sleep. You’ll wake up with a fresh, radiant and renewed complexion.
THE SCIENCE OF SLEEP
A night of restful sleep is not only important for full mental function, but it also impacts the health of our bodies and our skin. Lack of sleep can negatively affect our metabolism, our brain function and even our skin’s natural radiance.
As the body enters a resting period, our skin gets a break from stress and environmental aggressors that accompany daily life. Without sleep, our bodies produce an increased amount of the stress hormone cortisol that creates an inflammatory response, which may lead to a faster breakdown of collagen and elastin, compounds that occur naturally in the skin. When collagen and elastin break down, skin loses firmness and radiance, and makes fine lines and wrinkles more visible. In addition, skin is susceptable to moisture loss during sleep.
That’s where new GENIUS Sleeping Collagen comes in. As part of your nightly sleep wellness ritual, GENIUS Sleeping Collagen goes to work overnight to hydrate and nourish skin.
WHAT SKIN DREAMS ARE MADE OF
If quality sleep leads to better overall health, a good night’s sleep that starts with a quality nightly bedtime ritual is your first step to healthier skin. Alongside simple wellness steps - like turning off technology, setting the climate and relaxing – adding Algenist’s GENIUS products to your nightly skincare regimen can help restore the critical hydration your skin lost during the day, all while you dream away. The result? After one overnight use, skin is intensely nourished, for a more dewy and cushioned appearance by morning.
- Vegan Plant Collagen + Collagen Amino Acids: Helps condition the skin to visibly improve resiliency and bounce, while providing a smoother, cushioned appearance
- Alguronic Acid: Derived from naturally-sourced and sustainably-produced algae to help retain moisture and visibly smooth the appearance of lines and wrinkles
- Microalgae Oil: Rich in Omegas 3, 6 and 9 and a natural source of Vitamin E, helps fight free radical damage and provides an instant boost of nourishment
- Moisture Retention Complex (Vegan Resurrection Plant, Mary Thistle and Skin Mimicking Ceramides): Helps improve moisture barrier as powerful antioxidants work to visibly nourish skin
- Natural Stress Relieving Notes: A blend of natural notes to help reduce stress while you sleep
CONSUMER STUDY RESULTS:
After 1 use of GENIUS Sleeping Collagen, 94% of subjects said skin feels and looks more hydrated, and 91% of subjects shared it provided a layer of intense nourishment.* After 10 DAYS of using GENIUS Sleeping Collagen:
- 95% of subjects said skin appears softer and more supple*
- 94% of subjects said skin looks and feels deeply nourished*
- 92% of subjects said skin appears dewy and radiant*
- 92% of subjects said skin feels and looks more cushioned*
DIRECTIONS FOR USE: Melt a pea-sized amount between your fingertips and massage onto entire face, neck and décolleté nightly. Use at night after GENIUS Melting Cleanser and GENIUS Liquid Collagen to lock in the bounce-boosting benefits and add back critical nourishment to your skin that is lost during the day.
PRICE AND AVAILABILITY: $98 at Algenist.com and Sephora.com on December 18, 2018, and in-store at Sephora locations January 4, 2019