Ontheside's new sports-only content app makes it even easier for elite and everyday athletes to share, connect, and earn as they train, compete, and promote their sports. Now available on the App Store and Google Play, Ontheside's app puts the tools athletes need to grow like-minded communities, market themselves, and generate income—all in the palms of their hands.
HERMOSA BEACH, Calif., April 2, 2026 /PRNewswire-PRWeb/ -- Ontheside today announced the release of the sports-only content platform's mobile app – now available on the Apple App Store and Google Play. Expanding on the athlete-first web experience, the app makes it even easier for athletes to share, connect, and earn as they train, compete, and promote their sports. Ontheside's app puts the tools athletes need to grow like-minded communities, market themselves, and generate income—all in the palms of their hands.
Ontheside reframes the athlete-follower relationship through content built on authenticity and shared purpose. Athletes showcase their journeys through profiles and content feeds that explore routines, insights, and the realities behind their performance and process. The influence that comes from the everyday commitment athletes invest translates into highly relevant value for followers and brand partners.
"An athlete's brand is the story they live every day," said Richard Lee, CEO and Founder of Ontheside. "With the app, athletes can capture their process in real time, connect with fans who care about what they're building, and attract brand sponsors that align with their goals. We're helping athletes turn the work they put into their sports content into earnings."
The app helps athletes:
- Capture and Publish On The Go: Capture and share routines, insights, and behind-the-scenes moments as they happen directly within the app.
- Stay Connected: Exchange messages with followers and fellow athletes and receive notifications in real time.
- Build a One-Stop, Sports-Only Portfolio: Present passions, goals, and expertise to attract like-minded fans and brand partners.
- Turn Experience Into Income: Earn from brand advertising and paid content that leans into your experience, credibility, and community goals.
The Value of Athletes Being Themselves
The Ontheside app is designed to help athletes lead with who they are, not just what they win. By sharing lessons learned and personal motivations, athletes inspire possibilities for others pursuing their own goals. That authenticity and transparency creates new pathways to income through fan access and brand sponsorship.
By removing traditional social media noise and fostering athlete-to-athlete camaraderie, Ontheside helps athletes develop community and brand identities. As athletes progress and evolve through their athletic journeys, Ontheside is where they share the ongoing narratives that drive them and inspire others.
Eric Hill, founder and leader of U.S. pro cycling team Project Echelon Racing shares, "You use the wrong hashtag. You say the wrong word. You use the wrong song on any other platform and your brand suffers because of it. You can't be authentic. You can't talk about real-world issues. To be able to put that Ontheside and have it reach people who say 'thank you for sharing those thoughts and openly sharing struggles'—that's meaningful to me."
Because connection Ontheside is based on shared interests and goals, athletes can be athletes first and fully themselves—giving fans and brands the chance to rally behind that authenticity.
Community With Shared Purpose
When athletes lead with their passions Ontheside, they attract communities motivated by similar goals. The app makes it easier for fans and fellow athletes to learn from credible voices and directly invest in athlete success. Ontheside features free and paid premium sports content with 80% of all-access pass-holder and brand sponsorship proceeds going to athlete-creators. Whether through passive viewership or active engagement, Ontheside gives fans and brands the opportunity to fund athlete goals and causes.
Athletes on the platform are already using their content to teach skills, normalize challenges, and expand representation across sports. Whether pursuing elite competition, lifestyle health, or coaching the next generation, athletes are building impact by simply showing up as themselves.
Crystal Kovacs, gravel cyclist and Dirt Squad founder tells Ontheside, "Representation matters in image and marketing. We have riders who will compete on a national scale and be very successful at it. They look great in their kit and their pictures are beautiful. Those aren't the marketing images I use. Because although they are wonderful athletes and I am in awe of what they are able to accomplish, for someone who is new to the community, or the middle to the back of the pack, that's not what they see in themselves. We're giving people a way to go find themselves on the bike."
Hill says "We have a whole host of cultures and political beliefs but we're all connected by one common passion and we're willing to have real conversations because of that connection. And that is what is missing in other spaces."
A New Model for Brand Sponsorship
For brands, the mobile experience unlocks broader access to athlete influencers and their loyal audiences. Brand ads placed in front of athletes' content on Ontheside reach highly engaged viewers. Instead of one-off campaigns that battle social media noise for attention, brands can invest in sustainable athlete funding that also drives meaningful business results.
Lee adds, "When athletes share what they know and care about, they don't just build an audience—they build possibility for themselves and others. Ontheside, brand sponsors become a part of making that possibility happen for athletes and their followers."
Amplifying Athlete Voices and Community Impact
The app launch marks the next step in Ontheside's mission to build an immersive sports content experience with access to athlete expertise, insights, and perspectives on their terms. Early adoption shows athletes and teams using the platform not only to fund goals, but also to create belonging, purpose, and community.
Athletes are uniquely positioned as competitors, mentors, creators, and community leaders to exemplify, as Hill puts it, "A willingness to learn from one another and be inspired by one another. There's more to life than winning and losing and even on your worst days, you're gonna be OK." Ontheside aims to be the platform of choice to amplify athlete voices and community impact.
About Ontheside
Ontheside is a sports content platform that redefines how athletes share their stories, connect with community and brands, and monetize their experience. By putting the power of storytelling and personal brand control into the hands of athletes, Ontheside makes it possible for all athletes—from rising talent to seasoned competitors—to fund their athletic goals and inspire through sport.
Launched in July 2025 and headquartered in Hermosa Beach, CA, Ontheside is committed to building a future where athletes aren't limited by their ability to afford their sport.
If you're an athlete interested in fan and brand sponsorship, start your journey by downloading the Ontheside app on Google Play or from the App Store. If you're a group or organization interested in exploring how we can partner to get more athletes sponsored, reach out to [email protected].
Contact:
Kristine Smith
Head of Marketing, Ontheside
[email protected]
(310) 818-3452
Media Contact
Kristine Smith, Ontheside, Inc., 1 3108183452, [email protected], ontheside.com
SOURCE Ontheside, Inc.
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