Ontrack Workflow Continues Growth by Keeping Clients “Ontrack”

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Atlanta based software firm sees positive gains in marketing asset management market.

The Brand Management Software market is expected to grow 10% annually from 2017-2021 according to sources and we feel we’re well positioned to take advantage of that.

Ontrack Workflow, a leading SaaS based marketing asset management platform and brand management software solution, announced today continued growth for 2018, seeing 40% growth year-over-year. This solution is seeing growing demand from businesses and marketing executives who want a pain-free way to keep their brand current and relevant out in the field. Whether they have just a few locations or they’re global, businesses that need to distribute their marketing assets to local offices, franchisees or sales, have been adopting the use of marketing asset management platforms to solve their pain points which can include:

  • Having trouble ensuring all marketing assets are current, relevant, localized and on-brand
  • Being overloaded with requests for changes in marketing materials
  • Different locations, departments, and business units having different marketing needs to fulfill
  • Keeping track of asset usage and expenses

“We are excited to see great growth in 2018,” said David Van Dyke, CEO of Ontrack Workflow. “We’ve implemented a number of enhancements in 2017/2018 that really resonate with our new and existing clients, such as enhancements to our API, that provide seamless experiences with email platforms, print vendors, and Salesforce. The Brand Management Software market is expected to grow 10% annually from 2017-2021 according to sources and we feel we’re well positioned to take advantage of that.”

About Ontrack Workflow

Founded in 2007, Ontrack Workflow is a SaaS based marketing asset management solution based in Atlanta, Georgia. Acting as a 24/7 marketing resource, Ontrack Workflow streamlines the way companies administer, control and distribute Marketing & Sales Assets while maintaining brand integrity. Some of the features include: Flexible Online Portal, Administrative Tools & Workflow Management, Brand Control, Localization & Personalization, Variable Data & Data Merge, Vendor Linking, Reporting & Analytics, and API Integrations. Ontrack Workflow offers quick setup, big capabilities and a simple user interface.

To learn more about Ontrack Workflow, visit OntrackWorkflow.com.

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Brett McCarey
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