Onward has acquired Inveterate, a loyalty and membership platform, extending its post-purchase suite into paid memberships, spend-based tiers, and VIP loyalty programs. The combined platform gives premium ecommerce brands one system for growing customer lifetime value, with the loyalty and membership tools available at no additional cost.
NASHVILLE, Tenn., June 29, 2026 /PRNewswire-PRWeb/ -- Onward, the leading post-purchase platform for premium brands, today announced it has acquired Inveterate, a loyalty and membership platform. The acquisition extends Onward's retention offering by adding paid memberships, spend-based tiers, and VIP loyalty programs, and moves Onward beyond post-purchase into a revenue engine for growing customer lifetime value. With the acquisition, merchants can now access a complete loyalty and membership solution at no additional cost.
Onward's innovative post-purchase suite (Checkout+, Returns & Exchanges, Branded Tracking, and Order Editing) already drives incremental repeat revenue through order upgrades, cashback rewards, and agentic customer scoring with Onward Intelligence. Inveterate's innovative loyalty programs are the ideal addition to Onward's growing platform. Both companies share a core approach: reward customers with store credit and genuine value rather than margin-eroding discounts or complicated points-based programs that go unused.
"Onward is on a mission to enable brands to simultaneously drive more profit and provide an incredible customer journey through consumer-funded product experiences. We spent the last year upgrading our platform to integrate returns, order editing, and tracking apps helping brands increase exchanges, drive upsells, and retain more revenue. Now, Inveterate lets us do the same for loyalty programs and paid memberships, consolidating the loyalty and post-purchase experiences into one cohesive system for premium brands." said Josh Payne, Founder and CEO of Onward.
Rated the #1 post-purchase platform on G2, Onward has upgraded over $1 billion in GMV for the best brands including Everlane, Equinox, Parke, Kane Footwear, & hundreds of others. Over the past year, Onward's growth has surged as it completely reimagined the post-purchase experience through its agentic feature-set enabling merchants to do more with less. Inveterate was founded to help brands strengthen their loyalty programs and build real customer relationships. Its platform rewards shoppers on every purchase with store credit and perks, encouraging customers to spend more and return more often. Its platform and team will join Onward, where its loyalty and membership capabilities will be offered alongside Onward's existing products.
"Loyalty is where the next generation of brands will win, but loyalty on its own only goes so far. When it is built into a platform designed to maximize lifetime value, it becomes far more valuable to brands. Onward was the perfect fit for expanding what we built at Inveterate," said Dylan Whitman, Co-Founder and CEO of Inveterate.
About Onward
Onward is a customer lifetime value platform for premium ecommerce brands. Its Checkout+ service gives shoppers a true order upgrade by combining CashBack rewards, , satisfaction guarantees, charitable donations, free returns, and an on-time delivery promise into a single, Prime-like experience, with no SaaS fees. The platform also includes Order Editing, Order Tracking, Claims Management, Returns & Exchanges, and now Loyalty and Paid Memberships. Connecting all of it is Onward Intelligence, which treats every customer as an individual and guides them to the optimal journey based on behavior, history, and value. Onward integrates natively with Shopify. Learn more at useonward.com.
About Inveterate
Inveterate is a loyalty and membership platform for Shopify brands. Founded in 2021, the platform helps merchants build free programs, paid memberships, spend-based tiers, and VIP programs powered by store credit rather than discounts alone. Inveterate raised more than $8.4 million across top tier investors like Bonfire Ventures, Vertical Venture Partners, and Alpaca VC. The platform services brands including Aviator Nation, Lashify, Dolls Kills, and Liquid IV. Learn more at inveterate.com.
Media Contact
Media Contact
Chris Garvey, Onward, 1 4253016733, [email protected], https://useonward.com/
SOURCE Onward
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