OOH Agency Quan Media Group Closes First Year with 30 DTC All-Star Brands On Board

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Agency growth during COVID-19 attributed to smart, strategic and proactive approach

Quan Media Group (https://quanmediagroup.com/), the boutique Out of Home (OOH) agency dedicated to offering a personalized approach to buying and planning OOH with a focus on strategy and attribution, is celebrating its first year of business. The company has partnered with 30 clients, a who’s who of fast-growing DTC favorites including Away, Banza, Contiki, Dagne Dover, Daily Harvest, Hello Fresh, Il Makiage, Manscaped, Monument and Ro.

Quan attributes its continued growth, even in the midst of COVID-19 shutdowns, to its unparalleled customer service, intricate market knowledge across North America and the ability to pivot and act quickly to secure smart, strategic opportunities that drive results for clients.

As cities issued shelter-in-place orders in mid-March, Quan continued to book campaigns, finding relevant placements that reflected new consumer traffic patterns: near supermarkets, pharmacies, parks and heavily traveled roadways, and negotiated rates discounted as much as ninety percent off. Clients were able to reach consumers outside the home in smart, low-risk and cost effective ways. In many cases, brands were able to get placements in prime locations that would typically only be occupied by the world’s largest and best-known companies.

Client campaigns included Monument (https://joinmonument.com/), an online treatment platform for those looking to change their relationship with alcohol, which maximized prime placements across Los Angeles, Philadelphia, New Jersey and New York (including Penn Plaza).

Mike Russell, CEO and co-founder of Monument, said, “With the coronavirus forcing so many into isolation, it has been critical to share Monument’s message of connection and empowerment, and spread the word about online support to change your drinking. Quan helped us secure key placements that were still highly visible even during “stay at home” orders.”

Recently, Quan also partnered with Zambezi, the largest female-owned full service agency in America, on an employee-led diversity, equity and inclusion (DEI) initiative, Open Waters, that was amplified on over 100 pieces of digital Out of Home in 11 major markets around the U.S. The messaging was penned by Zambezi’s Black employees - and Open Waters then amplified that messaging.

CEO and founder Brian Rappaport said, “Quan is the anti-agency; we're the first ever OOH concierge. While clients love how quick, efficient and flexible we are, what really sets us apart is that we think brand and audience first. We won't execute a campaign, without truly believing it will lead to lift and conversion. 2020 has brought unforeseeable challenges, but we believe we are set up for success in the years ahead because of our unique offerings: multiple ways to measure OOH effectiveness, the proprietary in-house tools to utilize data and tech in a more efficient way as we plan and a true understanding of shifting consumer travel patterns. We're ready to work with any and all brands who want a smart, strategic, personalized and measurable approach to their OOH buying and planning."

To learn more about how to partner with Quan for a more personalized approach to buying and planning Out of Home Media with an emphasis on strategy and attribution, contact: info@quanmediagroup.com.

About Quan
Quan Media Group was founded with the goal of delivering a personalized approach to buying & planning Out of Home Media with an emphasis on strategy and attribution. Their mission is to function as an extension of the clients & agencies they work with. With full experience working across all categories in the OOH space, Quan specializes in working with brands in the DTC, Tech & Startup space looking to test, launch, or scale their OOH approach. Quan truly believes in creativity vs. complacency and that success in OOH isn't defined by how much money you spend on a given campaign, rather by the approach and true understanding of who you're trying to reach.

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