HealthKick users can now seamlessly access Oova's at-home technology for fertility and overall wellness management in the privacy of their homes
NEW YORK, April 27, 2023 /PRNewswire-PRWeb/ -- Oova, Inc., and HealthKick announced today that the companies had entered a strategic partnership to offer Oova's fertility technology across their platform. The partnership will make Oova's at-home hormone monitoring solution available to HealthKick's employers and employees.
Oova's at-home technology offers a novel approach for women to measure and monitor the concentration of key fertility biomarkers: luteinizing hormone and progesterone. The platform merges biotechnology with machine learning. A woman provides a urine sample on a paper-based test strip embedded with innovative biochemistry. Then she scans it using her smartphone to utilize Oova's patent-pending machine learning algorithms to interpret the results. Within minutes, women are provided with reliable and accurate hormone measurements in the Oova app.
"Employers can no longer offer basic health benefits without including complete wellness benefits that fit each individual employee's personal goals. The Oova team is beyond excited to be part of HealthKick's holistic benefits platform," said Kimberly Mahoney, Head of Business Development, Oova. "HealthKick truly understands that hormone health is a large part of their employees' overall health. Together, we are redefining what employee benefits should look like."
Customers of HealthKick will now be able to learn about their fertility and overall wellness using Oova's technology in the privacy of their homes. Overall, this partnership returns time to the employees and helps employers ensure an improved work/life balance, especially while going through a fertility journey.
"HealthKick is so excited to have Oova join our wellness benefits platform in order to better support our members that are planning towards starting a family. Companies today are increasingly recognizing the importance of providing a benefits strategy that allows employees to prioritize their wellness," said Hayley Cimler, Director of Marketing at HealthKick, "By taking into consideration the different needs of each individual employee, including those on their fertility journey, companies can create an environment where everyone is able to thrive."
Offering specific women's health benefits has been a growing trend over the past few years. An increasing number of employers opt to offer these benefits to attract and retain talent. According to a recent report by HealthKick, 60% of employees say well-being support will be a top priority when they apply for their next job.
"Women's health is not a niche market. We account for 51% of the population and have different health needs," said Amy Divaraniya, Ph.D., Founder and CEO, Oova. "Oova is pioneering technology to empower women to have the data and information to make the best decision for their health."
About Oova, Inc.:
Oova is the fertility translator that fully illuminates a woman's fertility, giving her and her care team the clearest steps to conception. Founded by doctors and backed by Mount Sinai Hospital, Oova has created a consumer-first, data-driven experience valuable to patients and healthcare providers. Oova's at-home urine test measures luteinizing hormone and progesterone to immediately inform a woman of her most fertile days and confirm ovulation. By delivering advanced personalized analytics and real-time action plans with every hormone reading, Oova is transforming the fertility care experience. Oova has partnered with the leading fertility and women's health practices in the United States. To learn more, visit Oova's website.
About HealthKick
HealthKick's wellness benefits platform makes living well an everyday adventure by connecting employees to top brands across every dimension of well-being that are personalized to their unique interests and lifestyles. For more information, visit the HealthKick website.
Media Contact
Amy Divaraniya, Oova, 215.880.3125, [email protected]
SOURCE Oova
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