Opal Apples Kicks Off Season with Launch of Crave the Crunch Campaign

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Opal Apples Kicks Off Season with Launch of Crave the Crunch Campaign

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Opal Apples, the only naturally non-browning, non-GMO apples grown in the U.S., today announced the launch of its Crave the Crunch campaign to officially kick off Opal season. The nationwide campaign, which rolls out this month, will seek to highlight Opal’s distinctively crisp and ‘crunchy’ texture which fans of Opal have come to know and love.

As part of the new Crave the Crunch campaign, Opal Apples will continue its partnership with Registered Dietitian Cynthia Sass, to raise brand awareness through recipes, eating tips, social media messaging and as the company’s official spokesperson. Under the partnership Sass created the Healthy to the Core Cookbook, which feature Opals in delicious fall-inspired sweet and savory recipes, just in time for the holiday season.

“Crave the Crunch highlights the distinct crunch that kids, families and apple lovers nationwide love most about Opals,” said Joe Vargas, Marketing Director of FirstFruits Marketing. “In a time where consumers are increasingly craving easy, healthy snacks, we are thrilled to continue our partnership with Cynthia Sass to educate our consumers on the health benefits of Opals.”

The Crave the Crunch campaign will feature new branded packaging, social media messaging, a public relations campaign, newsletters and in-store marketing.

Opals are beautifully bright yellow with a distinctively crunchy texture, floral aroma and a sweet and tangy flavor. Whether it’s pre-cut slices for breakfast, an afternoon pick-me-up or incorporated into a variety of recipes, Opals are the perfect on-the-go snack.

Available from November through June, Opal Apples can be purchased at a variety of retailers across the nation including Kroger, Wal-Mart and Whole Foods, among others. For a store locator, click here.

To celebrate the season, try the Lemon Basil Hummus with Sliced Opal Apple recipe by Cynthia Sass:

Ingredients:

  • ½ cup chickpeas
  • 2 Tbsp. tahini
  • 1 tsp. minced garlic
  • 2 Tbsp. fresh squeezed lemon juice
  • ¼ tsp. fresh organic lemon zest
  • ¼ tsp. sea salt
  • 3-4 fresh basil leaves, divided
  • 2 Tbsp. water
  • 1 Opal apple, sliced

Directions:

In a mini food processor puree chickpeas with tahini, garlic, lemon juice, zest, sea salt, 3-4 fresh basil leaves, and 2 Tbsp. water until smooth Serve with apple slices.

For more information and a complete list of retailers, visit opalapples.com.

About Opal Apples:

Opal apple is the crispy, sweet, naturally non-browning and Non-GMO apple. Grown only in Washington, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively in Washington and distributed under the OPAL® brand name by FirstFruits Marketing in North America. Visit Opal Apples at http://www.opalapples.com/.

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Nina Foley
CIIC
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