Open Road Brands Streamlines Complete Corporate Financial Reporting on Cloud Using Orbit Reporting and Analytics

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Orbit Analytics, a market leader in ERP and Financial Reporting, is pleased to announce that Open Road Brands has selected the Cloud version of Orbit Reporting and Analytics software for their Financial reporting needs from NetSuite ERP application.

We evaluated 7 tools including Domo, Adaptive Insights, as well as Excel based products, and found Orbit to be the most complete and user friendly solution. The fact that Orbit offers a Cloud based reporting platform with integration with NetSuite made the decision unanimous - Matt Pfannensteil, CFO

Open Road Brands, a US-based manufacturing and distribution company serving retail customers in North America, has selected Orbit Reporting and Analytics software to streamline its financial reporting needs.

“We evaluated seven different reporting products including Domo, Adaptive Insights, Hyperion, as well as Excel based products, and found Orbit Reporting and Analytics to be the most complete and user-friendly reporting package. The fact that Orbit offers a fully managed, SaaS reporting and analytics platform with integrations with multiple ERP applications including NetSuite, made the decision unanimous.” said Matt Pfannenstiel, CFO of Open Road Brands.

“Given Open Road Brands' extensive use of NetSuite ERP applications for our entire procurement, sales, distribution and financial accounting operations, it was critical for any reporting software to be easy to use and flexible to meet the reporting needs of users from various business functions. After a thorough analysis, we were convinced that Orbit Reporting and Analytics not only met our immediate reporting needs but gave us the opportunity to take advantage of its advanced analytics to make data driven decisions to grow our business,” said Pfannenstiel.

“The Open Road Brands team, led by the CFO, was fully prepared when they contacted Orbit for the evaluation,” said Tom Villanti, Regional Sales Manager of Orbit Analytics. “The Open Road team was also clear that the selected software had to be easy to use by business users and executives without relying on the IT department.” With comprehensive drill-to-detail reporting out of the box from both the web application and Excel, and complete integration with NetSuite ERP, users can leverage interactive reports on demand.

"The vision of the leadership teams at Open Road Brands and Orbit Analytics aligned very well from the early stages of discussions," said Rupesh Sharma, Chief Executive Officer of Orbit Analytics. "Both organizations are looking to build on this common foundation of trust, customer service and innovation, and continue this partnership for many years to come."

About Orbit Analytics

Orbit Analytics is laser-focused on delivering best-in-class operational reporting and analytics solutions for over 70,000 users around the world. Orbit Analytics offers both on-premise and on-cloud solutions with built in integrations for ERP applications including Oracle EBS, PeopleSoft, NetSuite, Fusion Cloud, Salesforce and Taleo. To learn more, visit

About Open Road Brands

Open Road Brands celebrates the best of iconic American brands by partnering with licensors to produce high quality home décor products that celebrate the brands they love. To learn more, visit

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