OpenSlate Selected as Brand Safety Reporting Partner by YouTube

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OpenSlate Independent Safety and Suitability Ratings Will Align With Advertiser Needs and Industry Standards

OpenSlate is delighted to expand its partnership with YouTube and demonstrate joint commitment to independent, transparent measurement.

OpenSlate, the leading provider of content ratings across the world's largest digital platforms, has been selected by YouTube as a Brand Safety Reporting Partner. The new Brand Safety Reporting solution will build upon OpenSlate’s full suite of YouTube Brand Suitability and Contextual Targeting offerings across YouTube Select and TrueView.

Our Brand Safety Reporting solution will align with industry standards issued by the The American Association of Advertising Agencies (4As) and The Global Alliance for Responsible Media (GARM), while providing customization that reflects advertiser needs and the unique YouTube content environment. The development, integration with Google’s Ads Data Hub, and full rollout of the brand safety reporting solution will occur throughout 2021. This will allow for seamless integration of the OpenSlate Brand Safety Reporting solution across Google Ads and DV360.

“OpenSlate is delighted to expand its partnership with YouTube and demonstrate joint commitment to independent, transparent measurement,” said Mike Henry, CEO of OpenSlate.

To learn more, reach out to your OpenSlate representative.

ABOUT OPENSLATE
OpenSlate is a global, content-focused measurement and analytics company. The company's technology and independent ratings system provides insight into the nature and quality of content on the world's largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. OpenSlate is used by every major advertising holding company, as well as the world's largest advertisers. Learn more at http://www.openslate.com.

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Kate Ritchie
OpenSlate
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