Pulsar, the engine that powers Optilogic's new Demand Modeling solution, gives executives the intelligence they need to optimize the supply chain considering shifts in customer behavior
ANN ARBOR, Mich., Sept. 9, 2026 /PRNewswire-PRWeb/ -- Optilogic, a leader in supply chain design and optimization, today announced the general availability of Pulsar, a new demand engine powering Optilogic's Demand Modeling solution, which analyzes demand patterns, forecasts potential shifts, and powers what-if analyses to reveal the customer behaviors driving revenue growth.
"The supply chain is always in motion, but so is the future. Historically, supply chains have taken the approach that demand is simply something to forecast and deliver on. That unsophisticated approach leads to static, thoughtless decisions. Instead, supply chain leaders must understand how future demand is changing and why those changes are occurring," notes Don Hicks, CEO of Optilogic.
Built to Find the Signal Other Tools Miss
A single point forecast can say demand is growing two percent company-wide while hiding 12 percent growth in one product line and a decline in another. Pulsar's hierarchical intelligence finds that real signal across product and location hierarchies down to the individual SKU and location. Instead of a number that implies certainty the market can't deliver, executives get a probabilistic range of outcomes, ready to plug directly into the inventory, production, and network decisions that depend on it.
Why Now
Supply chain executives must do two things at once: run the supply chain they have today better, and design the one they need for tomorrow. The Optilogic platform does both from a single foundation, combining Pulsar-powered demand modeling with network design, manufacturing, sourcing and procurement, and distribution and logistics, with simulation available across every one of them. Customers get one place to continuously optimize, test what-if scenarios, and redesign their supply chain end to end, starting from a demand signal they can trust.
Works With the Forecast You Already Trust
Pulsar doesn't ask teams to start over. It works with an existing forecast as additional input, enriches it, and cleanses data automatically, so planners spend their time on decisions, not on rebuilding models every time the data changes.
"For years, companies have had to choose between powerful tools that are too complex for day-to-day operations, or simple tools that can't handle the complexity of real demand," said Ricardo Taborda dos Reis, Managing Partner at 7D Analytics, a supply chain consulting firm. " Pulsar, Optilogic's new Demand Modeling engine, is designed to give customers something genuinely different: powerful enough for decisions that matter, simple enough for any team member to use."
Proof Across Industries
Optilogic customers in automotive, consumer packaged goods, craft beverages, and specialty manufacturing are already putting Pulsar to work: leveling production schedules instead of scrambling with overtime, diagnosing a recurring quarter-end service drop that has cost months of recovery time, sharpening replenishment across a dozen distribution centers, and deciding which products belong in a satellite versus a centralized distribution center.
Demand Modeling, powered by Pulsar, is available today in the Optilogic platform. It's also available as an intuitive app, giving executives and stakeholders a fast, tailored way to put demand intelligence to work on a specific business problem. No modeling experience is required. Every Optilogic solution is backed by a customer success team with deep industry experience, including former roles at Nestle, Cargill, Crocs, and McKinsey.
For more information about Pulsar, visit optilogic.com/solutions/demand-modeling.
About Optilogic
Optilogic is the always-on decision intelligence platform for supply chains. It gives supply chain teams a single platform to optimize the supply chain they have and design the one they need next, replacing static, one-time studies with a model that stays current and decisions that are stress-tested before they're made. Headquartered in Ann Arbor, Michigan, Optilogic works with teams across retail, CPG, manufacturing, and logistics. Learn more at https://optilogic.com.
Media Contact
Jennifer Randall, VP of Marketing, Optilogic, 1 (916) 581-0314, [email protected]
SOURCE Optilogic
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