A 90-day digital sales acceleration program, sponsored by Walmart Connect, giving brands a structured approach to dominate holiday season sales.
NEWARK, Calif., Sept. 4, 2026 /PRNewswire-PRWeb/ -- Optiwise.ai, an AI-powered marketplace optimization platform and long-standing Walmart solution provider, today announced the launch of The Digital Pen Race 2026, a 90-day digital sales acceleration program designed to help Walmart marketplace sellers and suppliers maximize digital penetration ahead of the Cyber-5 shopping season (November 25–30, 2026). Walmart Connect joins the program as the Official Sponsor.
Built on a car racing-inspired framework, The Digital Pen Race treats each brand like a race car and pairs it with a dedicated pit crew of human specialists and AI agents – covering frontend, backend, Walmart strategy, and advertising – to tune every component that drives Walmart performance. Prep begins now, giving participating brands a full runway to be race-ready by peak season.
Program Goals:
The Digital Pen Race is built around three benchmark targets: accelerating y-o-y growth in digital penetration, a Content Quality Score (CQS) of 95% or higher, and a 20% reduction in ad spend wastage.
What participating suppliers and sellers get
- Catalog audit & digital penetration strategy
- Optimization of up to 20 SKUs, resolving up to 1,000 frontend/backend issues
- Premium Rich Media / A+ Content creation
- 6 expert-led webinars with Walmart guest speakers – retail readiness, digital shelving, sponsored ads, peak-season sales hacks
- Sponsored Search and SEM ad optimization, plus free advertising credits*
- Access to the Optiwise.ai platform
- Weekly working sessions with your dedicated pit crew – full execution, merchant coordination, and Scintilla Reporting & Strategy
New Agent – Digital Shelves Finder:
Alongside the program launch, Optiwise.ai is also making Digital Shelves Finder, a free AI agent, available to all Walmart brands. The agent scans a brand's Walmart listings against relevant search terms and category pages to surface digital shelf visibility gaps; flagging where products are missing from or falling off the first page of search results so brands can identify and close visibility gaps before peak season and maximize sales. Digital Shelves Finder is available now at www.agents.optiwise.ai.
Registration is open now to Walmart suppliers and sellers at www.optiwise.ai/digital-pen-race/. Spots are limited.
About Optiwise.ai:
With 14+ years of partnership with Walmart, Optiwise.ai helps Walmart marketplace sellers and suppliers grow profitably. As an official Walmart Rich Media Content Partner, Ads Premium Partner, and Marketplace Tech Partner, Optiwise.ai delivers both an AI optimization platform and fully managed services for listing and advertising optimization. Offerings include omnichannel growth strategy, digital penetration expansion, AI-powered listing optimization and keyword intelligence, premium Rich Media / Enhanced Content, AI-generated product content, and Sponsored Search, Display, and SEM advertising.
Media Contact
Ishita Singh, Optiwise.ai, 1 4084120808, [email protected], https://www.optiwise.ai/
SOURCE Optiwise.ai
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