"PPC is almost exclusively data-driven, so we are at the forefront of artificial intelligence and machine learning." -Frederick Vallaeys, co-founding CEO
SAN FRANCISCO (PRWEB) August 17, 2018
As search engine marketing continues to expand dramatically for businesses of all sizes and types, marketers are turning to pay-per-click (PPC) management software for efficiency and optimal performance. Among the leading providers of PPC management software, Optmyzr today announced it is now listed among the Inc. 5000 “Fastest Growing Private Companies in America.”
The Foster City-based firm’s first appearance on the Inc. 5000 has it listed #644. The company first introduced its SaaS-delivered PPC management system in 2013. Since then, it has seen strong adoption among PPC marketing agencies and in-house PPC pros alike. Optmyzr is a turnkey PPC management suite designed for mid-level to expert PPC professionals. It can be implemented in minutes and begin transforming and optimizing campaigns almost immediately.
Developed by former Google executives and PPC industry insiders, Optmyzr has introduced many new features and functions over the last two years, fueling company growth.
“PPC is almost exclusively data-driven, so we are at the forefront of artificial intelligence and machine learning. We tap AI for many of the significant advancements in campaign automation and decision-making for PPC pros,” said Frederick Vallaeys, co-founding CEO of Optmyzr. “We’ve introduced automations that help PPC pros dramatically reduce the time and effort of launching campaigns, allowing marketers to be more strategic and aligned with business objectives and less about the processes of managing PPC campaigns.”
Inclusion on the Inc. 5000 ranking follows an intensive application and vetting process. Companies must demonstrate strong growth, looking particularly at the most recent three years of performance. “The search engines, particularly Google and Bing, have become the first-stop for most consumers as they make purchasing decisions,” noted Vallaeys. “While they continually offer more automation within their systems, we layer on deeper insight and automation for a PPC professional’s more holistic, start-to-finish business objectives.”
Optmyzr has introduced many new service offerings in recent months and has received significant industry attention and accolades in addition to the Inc. 5000 ranking. Vallaeys was recently listed on PPC Hero’s “Top 25 Most Influential PPC Experts,” marking his fifth placement on the list and highest position (No. 2) to date.
More About Optmyzr
Optmyzr's PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. It includes a full-featured PPC reporting tool that connects with AdWords, Bing, Facebook Ads, Google Analytics, Google Merchant Center and many other data sources through Google Sheets. The company was founded in 2013 by former Google and Microsoft executives, including Google's AdWords Evangelist, Frederick Vallaeys. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage bids, find new keywords, A/B test ads, build new campaigns, manage placements, and automate budgets. Optmyzr's excellence in PPC management software was recognized at the 2015 US Search Awards and the 2017 MENA Search Awards. More information is available at http://www.optmyzr.com.