ORIS Helps Stansport and Top Outdoor Brands Reach the Summit of Minimum Advertised Pricing Policies

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ORIS Data Shows Nearly 7 in 10 Sellers for the Average Outdoor Brand are Unauthorized

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“Every industry today is faced with the evolving challenge of managing pricing across the growing list of independent sellers and marketplaces - outdoor brands, like Stansport, are at the forefront of taking back control,” said Pamela Springer, CEO of ORIS Intelligence.

Outdoor brands have an average of 277 unique sellers across 133 domains and nearly 70 percent of those sellers are unauthorized - more than 51 percent of which are currently in violation of outdoor brands’ Minimum Advertised Pricing (MAP) policies. This according to new data being released today from ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers.

Stansport, the leading provider of quality camping gear for over half a century, is leveraging the ORIS platform to take control of MAP and maintain the quality and affordability of its products, while also protecting seller relationships. In just 90 days since deploying ORIS, Stansport has decreased the sites in violation of its MAP policies by nearly 62 percent.

“As a family owned and operated business for 70 years, it is imperative that we protect the integrity of our brand and that is especially true when it comes to pricing,” said Robert Lafferty, director of ecommerce at Stansport, Inc. “We simply cannot compete in a race to the bottom, since our goal is to provide quality products at affordable prices. With better insights from ORIS into violations and violators, we are cleaning up our channels to ensure we maintain the quality control that our brand is known for and consumers expect.”

“Every industry today is faced with the evolving challenge of managing pricing across the growing list of independent sellers and marketplaces - outdoor brands, like Stansport, are at the forefront of taking back control,” said Pamela Springer, CEO of ORIS Intelligence. “Because ORIS monitors every online channel and delivers near real-time analytics, the outdoor industry can focus on making and selling products, and not have to invest time and resources for MAP management.

ORIS and Stansport are both attending the Outdoor Retailer Summer Market this week in Denver, CO. For more information about the company and its platform, visit http://www.orisintel.com.

About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.

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Aimee Eichelberger
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