OrthoEvidence Chooses MEI Global to Spearhead Licensing Partnerships

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Content licensing company will boost reach of publisher’s orthopedic evidence-based summaries.

MEIG’s expertise in identifying, negotiating, and managing deals with licensing partners in order to expand the reach of OrthoEvidence’s content means more patients, medical professionals, pharmaceutical companies and others will find the critical information they need, more easily.

Today OrthoEvidence Inc., an orthopedic-focused evidence-based summary provider, announced that it has chosen MEI Global LLC (MEIG), a leader in helping publishers monetize their digital assets, to create third party licensing partnerships to extend its content’s reach to a larger audience.

“Our goal is to provide critical information access to orthopedic healthcare providers and their patients everywhere,” says Dr. Mohit Bhandari, founder and president of OrthoEvidence. “To save medical professionals time and expand access to high quality research, we have developed a process to identify, critically appraise, and summarize the best of the best in the field of orthopedics.” He adds, “MEIG’s expertise in identifying, negotiating, and managing deals with licensing partners in order to expand the reach of OrthoEvidence’s content means more patients, medical professionals, pharmaceutical companies and others will find the critical information they need, more easily.”

MEIG was founded by Randall Marcinko to address the difficulty publishers experience developing new licensing opportunities, which is frequently due to a shortage of in-house licensing personnel.

“The market for content and the associated business models evolve rapidly. In a world of declining budgets, publishers are all too often forced to focus on publishing operations at the expense of a strategic focus on distribution,” says Marcinko. “Without the time and resources to focus on licensing or an in-depth understanding of the significant upside it can generate, publishers miss out on lucrative new markets. Having applied our proven analytical approach to OrthoEvidence’s content, our team is excited about the licensing opportunities to reach end users of all types via partnerships with aggregators, syndicators and others in the information industry.”

“We’re pleased that OrthoEvidence recognizes MEIG’s ability to quickly and strategically expand their content distribution partnerships,” says Chris Broekhoff, MEIG’s President. He says, “MEIG’s team will bring its acumen, professionalism, and a commitment to safeguarding publishers’ intellectual property to the long-term, profitable relationship we look forward to building with OrthoEvidence.”

About MEI Global LLC: MEIG provides a suite of services to help publishers monetize their digital assets. MEIG’s expertise includes prospecting, negotiating, relationship management, and extensive knowledge of vendors and their needs, thanks to decades of industry experience within MEIG’s dealmaker team. The company assists publishers with strategic decision making through a lens of revenue growth, brand extension and intellectual property protection. For additional information, please contact Vice President of Business Development Nancy Davis Kho at ndkho@marcinko.com, +1 510 336 1119.

About OrthoEvidence, Inc.: OrthoEvidence (OE) is a fast-growing online platform of innovative products and services targeted to evidence-based surgical practice, focusing on orthopedics. OE focuses on helping associations and industry architect, analyze, and educate their networks about health care decisions. OE’s competitive advantage derives from skilled data scientists, programmers, and analytics teams. Through automation and algorithms using machine learning, OE is building the business intelligence platform “OE M.I.N.D.- Machine learning INsights Database” with over 75 million datapoints to drive new analytics and evidence reports. For additional information, please contact Vice President, Sonia Dosanjh at sonia.dosanjh@myorthoevidence.com, +1 289 337 5717.

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Nancy Davis Kho
MEI Global
+1 (510) 336 1119
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