“Providing fashion forward men’s clothes designed to meet three height ranges (5’4-5” – 5’6-7” –5’8-9”) and two distinct body types (rectangular and triangular builds), as well as sizes S-XL, Otero Menswear is redefining the measure of a man” – CEO & Founder Steve Villanueva.
LOS ANGELES (PRWEB) August 27, 2018
Based in Boulder, CO, Otero Menswear creates fitted, high-quality clothing for men who are 5’4” – 5’9”. With forty percent of men being under 5’9”, the current sizing system, adversely impacting men’s fashion, designs men’s clothing around the “average” male figure which does not accurately accommodate for a man’s height or body type, severely underserving a large segment of the male population. “Providing fashion forward men’s clothes designed to meet three height ranges (5’4-5” – 5’6-7” –5’8-9”) and two distinct body types (rectangular and triangular builds), as well as sizes S-XL, Otero Menswear is redefining the measure of a man” – says CEO & Founder Steve Villanueva. Otero classic polos and t-shirts provide the best off-the-rack fit while visibly leaning and lengthening the shorter man.
In order to provide this perfectly tailored-like fit, Otero Menswear utilizes a proprietary method called 3D Proportional Sizing. Research shows that the architecture of the male body can be categorized into two distinct body types: Rectangular and Triangular. This data combined with a man’s size and height ensures each garment is designed to account for a man’s height, size, and body type, which results in a fit that is intentional and precise.
Otero Menswear seeks to empower men and make them feel confident, attractive and fashionable. For its launch collection, Otero offers four different styles of polo shirts ($59-149) and four T-shirts ($49-89), both in a variety of colors. Each garment is created from the finest natural cotton, ethically sourced, and is affordably priced between $49 and $149.
The complete line of Otero Menswear is available for purchase at Oteromenswear.com and can be shipped anywhere in the U.S.
For further information please contact:
Dorothy Mannfolk, Mannfolk PR: Dorothy(at)MannfolkPR(dot)com
Norman Villavicencio, Mannfolk PR: Norman(at)MannfolkPR(dot)com
About OTERO MENSWEAR
Founded in 2018 in Boulder, CO, USA by Steve Villanueva, Brett Lawrence and John Hess, Otero Menswear is a men’s fashion lifestyle apparel brand. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size, and body type of the shorter man who is 5’4” – 5’9”. The clothing is fashion forward and professional. Each piece is designed using texture, cut, styling and findings that empower the wearer’s specific body type through visibly leaning and lengthening techniques. Otero is redefining the measure of a man. OTERO MENSWEAR can be found at https://oteromenswear.com/