Expansion includes Valentino, Victoria Beckham, Tiffany & Co., Off-White™, Cutler and Gross, Palm Angels® and DITA Lancier
ATLANTA, Oct. 21, 2026 /PRNewswire-PRWeb/ -- OTTICA, the multi-brand luxury e-commerce platform designed to redefine the high-end prescription eyewear shopping experience from Optimax Eyewear Group, the parent company of GlassesUSA.com, FORK Eyewear and United Vision Plan, announces the expansion of its curated selection of the world's most iconic designer eyewear brands. Handpicked by OTTICA's curation team, the expansion includes Valentino, Victoria Beckham, Tiffany & Co., Off-White™, Cutler and Gross, Palm Angels®, and DITA Lancier, furthering the brand's mission to become the go-to destination for luxury enthusiasts.
Curated by top fashion experts, these exclusive selections are paired with attractive pricing, an industry-first 60-day home try-on, advanced AR virtual try-on technology, and complimentary, high-quality prescription lenses assembled in the United States. This one-of-a-kind model empowers customers to explore, select, and customize designer frames with complete confidence – setting a new standard in online luxury eyewear retail.
"Luxury eyewear is incredibly personal, and our approach to curation is about giving customers access to designers with distinct points of view, craftsmanship, and relevance in fashion today," said Mor Margalit, Director of Brand Merchandising at Optimax Eyewear Group. "Bringing brands like Valentino, Victoria Beckham, Tiffany & Co., Off-White, Cutler and Gross, Palm Angels, and DITA Lancier to OTTICA allows us to offer an even more diverse luxury assortment while being highly selective about what earns a place on the platform."
Since launching earlier this year, OTTICA has delivered an elevated experience tailored to customers seeking high-end designer eyewear, combining convenience with an expertly curated selection of the world's most iconic brands, including Gucci, Prada, Miu Miu, Tom Ford, Oliver Peoples, and Dolce & Gabbana. This expansion further strengthens OTTICA's position as a destination for those who demand luxury eyewear and exceptional service, bringing a complete boutique-level luxury experience directly to customers' homes.
"OTTICA was built around the idea that purchasing prescription eyewear should not require consumers to choose between luxury, quality, and convenience," said Eldad Rothman, Co-Founder and COO of Optimax Eyewear Group. "Expanding the platform with some of the most recognized names in fashion is an important step in our growth and in our broader vision to build a new kind of destination for luxury prescription eyewear."
All new brands are available to shop now at OTTICA.com, with prices starting from $229.
About OTTICA
OTTICA is a multi-brand luxury e-commerce platform from Optimax Eyewear Group, the group behind GlassesUSA.com and FORK Eyewear, designed to redefine the high-end eyewear shopping experience. Unlike traditional optical retailers, OTTICA brings together one of the most extensive curated selections of coveted luxury eyewear brands, including Gucci, Prada, Tom Ford, Dolce & Gabbana, Saint Laurent, and more, into a single, streamlined platform specifically designed for prescription lenses.
At the core of OTTICA is the belief that consumers should not have to sacrifice style, convenience, or quality when shopping for prescription eyewear. The platform combines globally sourced designer frames with expertly crafted prescription lenses made in the United States by experienced optometrists and optical engineers. From single vision and progressive lenses to blue-light filtering technology, OTTICA delivers luxury eyewear with precision, accessibility, and a level of convenience rarely seen in the U.S. market.
Behind the brand is a fashion-forward curation team constantly sourcing new releases, attending global eyewear shows, and tracking emerging trends across the luxury fashion space to ensure customers have access to what is next in designer eyewear before it becomes mainstream. As OTTICA continues to expand, the brand is positioning itself as more than just an eyewear retailer. It is becoming the go-to destination for consumers seeking a smarter, more elevated way to shop luxury prescription eyewear online.
Website: OTTICA.com
Instagram: instagram.com/ottica_eyewear
Media Contact
Sydney Kuhn, RAGDOLL PR, 1 4154975122, [email protected]
SOURCE OTTICA
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