Our Town America Announces 2016 IFA Annual Convention Appearance
Pinellas Park, FL (PRWEB) February 12, 2016 -- Our Town America, the nation’s premier New Mover Marketing franchise, will be sending a half-dozen executives, employees and franchisees to the 56th Annual IFA Convention hosted by the Henry B. Gonzalez Convention Center in San Antonio, TX from February 20-23, 2016.
This will be the 11th straight IFA convention appearance, and the 8th straight as an exhibitor, for CEO Michael Plummer, Jr. and the Our Town America team. According to Plummer. Jr., the IFA Convention – the biggest franchising event of the year hosted by the International Franchise Association – is particularly important to his company; one of the few in attendance that operates as a franchise while serving other franchise systems as a supplier.
“We truly understand the nuances and challenges franchisors and franchisees face because we live it day in and day out,” says Plummer, Jr. “The IFA Annual Convention is so powerful for us because we can share experiences and valuable lessons learned with thousands of attendees from a franchisor and supplier perspective. This helps us stand out at our trade show booth, in private meetings, and in business roundtables because we get it from both sides – allowing us to contribute to conversations on a personal and professional level as a true problem solver.”
Plummer, Jr. and the Our Town America team will be interacting with dozens of leading franchise minds throughout the IFA Convention at exhibit hall booth #723. They’ll be discussing how Our Town America helps more than 600 franchise brands, spanning dozens of industries within franchising, reach out to more than 8 million movers in local communities around the country each year. Additionally, they'll be able to share specific success stories that helped the company reach the following strategic benchmarks in 2015:
- Increasing systemwide revenues by 13.5% when compared to 2014
- Increasing the systemwide sponsor base by 6.3% when compared to 2014
- And increasing the number of new movers reached systemwide by 1.5% compared to 2014
Our Town America will also be offering one month free to each franchise location who signs up at (or immediately following) the IFA convention. Plummer, Jr. says he’s more than willing to make the offer because he believes Our Town America’s New Mover Marketing program will generate results that will keep customers for life.
“This IFA convention offer mirrors the recommendations we give our sponsors each day,” says Plummer, Jr. “We help local franchisees offer free gifts to new movers that inspire them to try out the business as soon as they get to town. These offers position franchise owners as true community fixtures and help them build long term, loyal relationship with new movers who truly appreciate the thoughtful gesture. In other words, we help franchisees execute a new grand opening each and every month that gets new customers in the door!”
“We’re confident in the consistency and performance of our New Mover Marketing services and we’re excited to show IFA convention attendees how we can get their franchisees started!”
To learn more about Our Town America, please visit http://www.ourtownamerica.com.
To learn more about the IFA’s Annual Convention, please visit http://convention.franchise.org/home.
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About Our Town America
For more than 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #16 in 2015 for franchisee satisfaction.
Our Town America's dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America's concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America's welcome packages each year prove that Our Town America is committed to following through on that mission statement.
For more information, visit the Our Town America website at ourtownamerica.com.
Brittany Johnson, Our Town America, http://www.ourtownamerica.com, +1 800-497-8360 Ext: 229, [email protected]
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