NEW YORK, May 15, 2019 /PRNewswire-PRWeb/ -- Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has entered into an expanded technology partnership with Gray Television, which owns television stations in 93 markets in the United States.
Since 2012, Outbrain had worked closely with Raycom Media, which Gray acquired at the start of this year. Recognizing the value of this multi-year relationship and the need to drive quality and engaged audiences to its local affiliates, Gray added Outbrain's SmartfeedTM technology to leverage Outbrain's audience development suite of solutions.
"Outbrain's Smartfeed technology allows us to drive audiences to our web channels while increasing revenue and engagement, all without sacrificing any editorial controls," said Gray's Senior Vice President of Digital Media, Mike Braun. "We've actually increased our direct revenues while addressing other critical KPI's for our business with Smartfeed," added Braun.
Gray's use of Outbrain's full audience development suite, can help its audience discover engaging content from video to embedded articles on each one of its news properties throughout the United States, and it can convert audiences at scale by providing a personalized feed of discovery.
"Brand safety and quality content are top of mind for a dynamic broadcast and production company like Gray," said Outbrain's Senior Vice President of Global Business Development, Josh Feller. "Smartfeed provides a flexible and scalable solution that maximizes RPMs, increases reader engagement, and grows indirect revenue. In addition to our Smartfeed technology, Gray has created a seamless user experience by leveraging our entire suite of publisher tools, including outstream video and our real-time auto-optimization tool to drive the highest and best RPM's. We are beyond thrilled to remain as a strong technology partner."
Founded in 2006, Outbrain's mission is to create the most meaningful and trustworthy online discovery feeds connecting a person, channel and marketer. Outbrain's native advertising technology powers the news, product & information feeds of the world's most recognized publishers and channels including MSN, CNN, BBC, The Washington Post, The Guardian, Spiegel Online, El País and Sky News. Outbrain is headquartered in New York with offices in 18 cities worldwide. Learn more at http://www.outbrain.com or follow us on Twitter, LinkedIn or Instagram.