Outbrain and Supermetrics Announce the New Integration for Building Automated Reports with Outbrain Amplify Data

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Marketers can now integrate multiple data sets, including Outbrain, into a single reporting platform

“With Supermetrics, our clients can better visualize their Outbrain data, providing a holistic view of campaigns. Our goal is to constantly provide additional resources to marketers to optimize the data they collect daily,” said Lior Charka, Head of Product at Outbrain.

Outbrain, the world's leading discovery and native advertising platform on the open web, announced today it’s integration with Supermetrics, a product for marketing reporting automation. With this partnership, Outbrain data can seamlessly connect to Google Data Studio, Google Sheets, Microsoft Excel, and BI tools.

“This integration is critical to our needs as a business and in helping our customers succeed,” said Lior Charka, Head of Product at Outbrain. “With Supermetrics, our clients can better visualize their Outbrain data, providing a holistic view of campaigns. Our goal is to constantly provide additional resources to marketers to optimize the data they collect daily.”

Key benefits of the integration include:

  • Streamline your reporting. Easily connect your Outbrain data to Google Sheets, Excel and Data Studio directly.
  • Have your Outbrain data at your fingertips. Supermetrics is a high-quality connector so all of your essential metrics and dimensions are available to you when you need them.
  • Elevate your campaign reporting to the next level. Easily combine Outbrain data with metrics from 50+ other platforms in the same report so you can compare and contrast your marketing solutions and optimize for the best performance.

SquareLoot, a boutique marketing & growth consultancy, used Supermetrics for Data Studio Connector for current Outbrain campaigns. The agency created Data Studio Outbrain reports, which tracked the high-level performance of key accounts and overall activity, providing valuable insights without having to dive deeper into an individual platform.

“The Outbrain report in Data Studio allows us to understand which ads and creatives are performing best at each moment,” said Adir Ron, CEO at SquareLoot. “This helps to optimize our performance quickly and efficiently. If I would put a number on this, I would say using Supermetrics for Outbrain reporting has improved our overall performance by at least 15%”

Effective immediately, the connector makes it easier for marketers to report on Outbrain campaigns, including budgets, promoted links, performance, and additional metrics in a few clicks. To learn more about how Supermetrics can be utilized in your Outbrain campaigns, contact us.

About Outbrain
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide. Learn more at http://www.outbrain.com or follow us on Twitter, LinkedIn, and Instagram.

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Rachel Jermansky
Outbrain
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