Outbrain Announces Partnership With Local Media Consortium to Become its Preferred Native Ads Provider

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As part of Outbrain’s ongoing commitment to support quality journalism, Smartfeed will be available for LMC’s 92 local media companies, representing more than 4,000 media outlets

"We share the same values and beliefs of the Local Media Consortium, in supporting local news and journalism, and ensuring all audiences have access to quality, trustworthy content,” said David Kostman, Co-CEO of Outbrain.

Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the Local Media Consortium (LMC), a strategic alliance of local media companies, as the organization’s preferred native advertising provider.

“We’re excited to partner with the Local Media Consortium. Now, more than ever, it’s incredibly important to support local journalism due to the critical role it plays helping people navigate the current times,” said Josh Feller, Senior Vice President, Global Business Development at Outbrain. “The industry is at an inflection point where local media has seen advertising dollars dramatically decline. Our goal is to continuously support independent and quality journalism, local news and media, and brands and advertisers — this is a big step in the right direction.”

As part of the deal, the Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory. By leveraging industry scale, the LMC can arrange more favorable rates to its members than members would otherwise receive. In addition to pre-negotiated rates, each member will have access to Outbrain’s Smartfeed technology that allows publishers to not only monetize directly, but to also drive subscriptions, newsletter, and podcast adoption. All while keeping audiences engaged with personalized, organic news from publishers.

“Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy for us, and it allows the LMC to further expand our offerings, especially during a time when local media is an even more vital source of news for communities,” said Fran Wills, CEO of the Local Media Consortium.

“When we started Outbrain, we came with the belief that independent and sustainable journalism are important pillars for society,” said David Kostman, Co-CEO of Outbrain. “For over a decade, we have partnered with news and media organizations to keep their operations sustainable. We share the same values and beliefs of the Local Media Consortium, in supporting local news and journalism, and ensuring all audiences have access to quality, trustworthy content.”

The Local Media Consortium’s members have access to Outbrain’s inventory starting today.

About Outbrain
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide. Learn more at http://www.outbrain.com or follow us on Twitter, LinkedIn, and Instagram.

About the Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships on behalf of over 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 4,000 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster, Outbrain and others. The LMC delivers over $50M in annual benefit to its members and the aggregated LMC digital footprint is 80% of U.S. unique visitors. More information is available at http://www.localmediaconsortium.com/.

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Rachel Jermansky
Outbrain
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