NEW YORK, March 18, 2019 /PRNewswire-PRWeb/ -- Outbrain, the world's leading native advertising platform, announced today the grant of US Patent No. 10,165,069. This patent for Provisioning Personalized Content Recommendations, relates to key features of Outbrain's Sphere product, and further supplements Outbrain's extensive intellectual property portfolio in the content discovery and personalization space.
Sphere is an innovative system that uses an algorithm to place the focus on the user by encouraging deeper engagement with a publisher's content and assist in higher quality visits and increased page views. Sphere places an emphasis on the user experience and adds a new source of revenue for the publisher by serving high-quality and brand-safe, relevant content from multiple top tiered publishers within the Sphere network.
"Outbrain is very pleased to have been awarded this important patent by the US Patent Office," said Ori Lahav, Chief Technology Officer at Outbrain. "As a discovery pioneer we are committed to continuing our efforts to innovate for our partners and ensure that end-users enjoy the best personalized content wherever they are. This patent is further validation of the uniqueness of our content recommendation and personalization technology and of the quality of the innovation being carried out by the Outbrain Research and Development team."
Additional details about Outbrain's intellectual property portfolio can be found at: http://www.outbrain.com/patents
About Outbrain
Founded in 2006, Outbrain's mission is to create the most meaningful and trustworthy online discovery feeds connecting a person, channel and marketer. Outbrain's native advertising technology powers the news, product & information feeds of the world's most recognized publishers and channels including MSN, CNN, BBC, The Washington Post, The Guardian, and Sky News. Outbrain is headquartered in New York with offices in 15 cities worldwide. Learn more at outbrain.com or follow us on Twitter, LinkedIn or Instagram.
SOURCE Outbrain Inc
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