Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Outdated Video Training Practices Put Your Business at Risk

To say the remote workforce is here to stay is not surprising. What is surprising is that many companies are fumbling how they communicate with--and train--their employees; thus, risking ROI and more. Rip Media Group's Maury Rogow explains why video has become the tool of choice.


News provided by

Rip Media Group

Dec 07, 2020, 10:10 ET

Share this article

Share toX

Share this article

Share toX

Video communication, video training and video marketing all need to follow the same basic rules in order to succeed. Companies need to focus on 3 aspects: the story, the format, and the length.
Video communication, video training and video marketing all need to follow the same basic rules in order to succeed. Companies need to focus on 3 aspects: the story, the format, and the length.
Vimeo
Vimeo

HOLLYWOOD, Calif., Dec. 7, 2020 /PRNewswire-PRWeb/ -- Recent research from Stanford University shows that an unprecedented 42% of the U.S. labor force is now working full time from home; in terms of gross domestic product, these work-from-home employees now account for more than two-thirds of U.S. economic activity.(1) As this is a new modality, businesses—especially B2B companies—risk loss of ROI, loss of employee commitment, open themselves to revenue loss and, worst of all, key employee attrition, if they do not embrace the new rules of engagement of video communication, according to Maury Rogow, CEO of Hollywood's Rip Media Group.

"Communication with employees, especially training, cannot be done like it has been done in the past. That's a sure-fire recipe for disaster. To be blunt, the boring 1970s-style training videos with bad acting, or even worse, the slide show presentation with monotone narration, are both detrimental approaches to any training program," says Rogow.

Communication with employees, especially training, cannot be done like it has been done in the past. That’s a sure-fire recipe for disaster. The boring training videos with the slide show presentation with monotone narration are detrimental to any training program.

Post this

Video communication, video training and video marketing all need to follow the same basic rules in order to succeed, explains Rogow. Companies need to focus primarily on three aspects: the story, the format, and the length. Whether you're training your employees on matters related to their function, teaching new sales or operational programs the company is adopting (such as cybersecurity), employees will not pay attention or learn, if you present the same boring lecture-type of training on the subject.

"First, the communication has to be short. Anything longer than 3 major take-aways or 4 minutes will lower retention. Break your long-form lessons into chapters. Use animation, graphics, make it fun and you will make it memorable. They will retain it. If not, say hello to chaos," added Rogow.

All videos, however, he notes, are not created equal. The story—the vehicle that delivers the content—is perhaps the trickiest aspect of any video, explains Rogow. "Anybody who's ever told a joke and had it fall flat," Rogow says, "understands how important it is to get the pieces of the story in the right order." The same, he says, is true for a training video.

Even when the current pandemic has been contained, moreover, it is expected that the share of working days spent at home will triple from pre-COVID levels, from 5.5% to 16.6%.(2) "We know," says Rogow, "that employee training is essential. In terms of corporate income per employee, profit margin, and shareholder return, companies that make a significant investment in employee training vastly outperform those that don't.(3) The question is: how do you train them?"

The best answer, Rogow suggests, is to embrace new video formats. For one thing, it has a better chance of actually reaching them: according to Forrester Research, employees are 75% more likely to watch a video than to read a document, an email, or a web article.(4) They are also more likely to remember it; research has shown content retention of video-based material to be double that of a conventional training session.(5)

"It doesn't matter if you're successful in engaging your audience (customers and potential customers) if your employees do not have the same level of engagement, which these days translates to commitment to proper training and adopting the necessary measures to life in a video-dependent business culture. In short, if you stick to the boring lectures, you're going to lose," says Rogow.

An investment in training, Rogow notes, is essentially an investment in a company's future. "You can improve your company by improving your training," he says, "which in today's world means improving your video: getting your story told in the right style, and with the parts in the right order. Just how to do that varies from case to case, and there are experts in the field who can help you. If you decide to seek that kind of help, make sure and check their track record. There's no magic formula, but when everything's working, there can be magic results."

About Rip Media Group
Rip Media Group, founded in 2007, is a trailblazing video marketing company based in Los Angeles, California. Founded by digital pioneer Maury Rogow, Rip Media Group brings a unique combination of storytelling art and ROI strategy to the field of animation and live action video. Maury also is at the helm of LightsCameraSales.com which teaches entrepreneurs, small business owners and marketers how to turn their stories into sales.

1. Wong, May. "A Snapshot of a New Working-from-Home Economy." Stanford News, 26 June 2020, news.stanford.edu/2020/06/29/snapshot-new-working-home-economy/.
2. Altig, David, et al. "Firms Expect Working from Home to Triple." Federal Reserve Bank of Atlanta, frbatlanta.org/blogs/macroblog/2020/05/28/firms-expect-working-from-home-to-triple.
3. Rizkalla, Emad. "Not Investing in Employee Training Is Risky Business." HuffPost, 30 Aug. 2014, huffpost.com/entry/not-investing-in-employee_b_5545222.
4. Ferguson, Samantha. "10 Reasons to Use Video for Employee Training and Development." B2C Brandviews, 15 June, 2018, business2community.com/brandviews/wyzowl/10-reasons-to-use-video-for-employee-training-and-development-02080170.
5. "5 Video Based Learning Facts That Make The Case For A Video Platform." Panopto Video Platform, 1 Aug. 2020, panopto.com/blog/5-facts-you-can-use-to-make-the-case-for-video-in-your-learning-development-organization/.

Media Contact

Karla Jo Helms, JOTO PR Disruptors, 727-777-4621, [email protected]

Daniel Mutter, JOTO PR Disruptors, 727-777-4621, [email protected]

Twitter

SOURCE Rip Media Group

Modal title

Maury Rogow
Maury Rogow
Maury Rogow

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.