Outdoor Retailer Features Shark Tank Barefoot Sandal Company
Boulder, CO (PRWEB) July 30, 2013 -- The upcoming Outdoor Retailer Show in Salt Lake City will be featuring one of the companies that appeared on the ABC Show Shark Tank. Barefoot Sandal company, Xero Shoes, pitched their business to the Sharks on the hit television show, and ultimately walked away from a $400,000 investment offer from Kevin O'Leary.
Xero Shoes will be in Booth PV449 at Outdoor Retailer, July 31st - August 3rd, and the husband and wife co-founders, Steven Sashen and Lena Phoenix will be on site.
"Even without a deal, being on Shark Tank took our business to a whole new level," reports CEO, Steven Sashen. Since taping the show, Xero Shoes hired Dennis Driscoll as Chief Development Officer. Driscoll was formerly the head of global product design for Crocs and Converse, and co-founded Avia Footwear which sold to Reebok.
With Driscoll at the development helm, Xero Shoes is launching 2 new barefoot style sandals and the company says, "Flip flops should be afraid… VERY afraid." The new Sensori and Sensori Cloud are inspired by the tire sandals of the Tarahmuara Indians, have an elegant and eye-catching design.
Adds co-founder, Lena Phoenix, "We don't know another sandal that can perform as well as ours, whether you're running a 100 mile trail ultra marathon, or going out for a night on the town."
True to their tire heritage, Xero Shoes' products come with a 5,000 mile warranty.
ABOUT:
Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®, a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection. Feel The World, Inc. launched in December 2009. To date, over 45,000 customers, ages 1 to 91, in more than 92 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons.
Steven Sashen, Feel The World, Inc., http://www.XeroShoes.com, 303.931.9669, [email protected]
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