New firm brings senior operating experience, technology expertise and hands-on execution to financial services, asset management, real estate and other highly regulated industries
NEW YORK, Sept. 29, 2026 /PRNewswire-PRWeb/ -- Outerland today announced its formal launch, helping organizations turn complex operational problems into executable transformation across workflows, technology, data, controls and AI.
Founded by Steve Smith and Matt Gerard, Outerland works with organizations across financial services, asset management, real estate and other highly regulated industries, from strategy and operating model design through implementation and execution.
Outerland was built around a shift its founders have seen firsthand: technology is becoming easier and faster to build, but successful transformation still depends on defining the right problem, understanding how the business needs to operate and creating a clear path from strategy to execution.
"Organizations have more technology options than ever," said Smith, Co-Founder of Outerland. "The harder challenge is knowing what should be built, how the business should work, where the dependencies and controls are, and how to turn that into something teams can actually execute."
Defining the Work Before the Build
Rather than starting with a predetermined technology or solution, Outerland starts with the business outcome.
At the center of the firm's approach is the Outerland Blueprint, a structured process for taking a complex business problem and turning it into a clear, executable plan.
Outerland works directly with executive sponsors, business operators, technology and data teams, control functions and other stakeholders to understand how work happens today, define how it should work in the future and identify what is required to get there. The Blueprint brings together the future-state operating model, workflows, business and technical requirements, controls, data and integration needs, automation and AI opportunities, success measures and implementation roadmap.
The Blueprint makes the future state tangible through interactive screens, detailed specifications and working prototypes that stakeholders can review before significant development begins.
"Speed does not come from skipping the hard work," said Gerard, Co-Founder of Outerland. "It comes from answering the hard questions early. When the business, technology and control functions are working from the same definition of the future state, execution becomes much clearer."
Outerland also works beyond the Blueprint, helping clients implement, integrate and execute the transformation when continued support is needed.
Built by Operators
Outerland was founded on the belief that senior expertise should remain close to the work and that technology and AI should scale expertise rather than replace it.
Smith and Gerard previously built BaseCap Analytics, an enterprise data and automation software company serving financial institutions. BaseCap was acquired by ACES Quality Management in 2026.
Their experience spans financial services, enterprise software, data, risk and controls, workflow automation, systems integration, product development and enterprise technology delivery.
That experience shapes Outerland's model: experienced people stay close to the decisions, the details and the execution.
Outerland is already working with clients on initiatives spanning workflow orchestration, systems integration, source-to-pay transformation, data and controls, operating model design and AI readiness.
About Outerland
Outerland helps financial services, asset management, real estate and other highly regulated organizations transform complex operations across workflows, technology, data, controls and AI.
The firm combines senior operating experience, structured transformation design and hands-on execution to move organizations from complex business problems to measurable outcomes.
Learn more at outerland.ai.
Outerland
From complexity to execution.
Media Contact
Steven Smith, Outerland LLC, 1 347-658-5747, [email protected], www.outerland.ai
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SOURCE Outerland LLC
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