C4 Energy® brand signs on as inaugural sponsor, beginning with four weekend match cards held this August at OTE Arena in Atlanta
BROOKLYN, N.Y., Feb. 21, 2023 /PRNewswire-PRWeb/ -- Overtime, builder of disruptive new sports leagues, announced its entry into boxing with the launch of OTX. Starting this August, OTX will host a summer series with four weekend match cards featuring the sport's next stars at OTE Arena. This is consistent with Overtime's global focus on the next generation of sports fans and athletes. DAZN will serve as OTX's exclusive media rights partner in Year 1 and Nutrabolt, owner of the C4 Energy® brand, an industry leader in mental and performance energy, has signed on as an inaugural sponsor.
"These next waves of fighters have remarkable stories of grit and perseverance. We feel privileged that we can help empower them as they work to reach their dreams and share their stories with Overtime's millions of fans," said Brandon Rhodes, GM of OTX. "As with Overtime Elite and OT7, we're going to work with our partners at DAZN to innovate and disrupt, all with a fan-first and fighter-first approach."
Matches will be held at OTE Arena featuring both male and female pro boxers. All fights will be streamed on DAZN with additional content distributed over Overtime's social channels. Fans will have access to year-round content of next-gen boxers as they prepare and train, as well as out-of-the-ring storytelling fueling fandom and building the boxer's personal brands. Overtime's core mission is about empowering young people to chase their dreams and OTX is about providing fighters the platform to do so.
"We are massive fans of what Brandon and the team at Overtime have been doing. Their vision is a natural fit on the platform", said Joe Markowski CEO North America, DAZN Group. "We are both disruptors in the market, and with our best-in-class production and knowledge of the sport, we are confident we can create something very special."
To help power OTX and its summer series, C4 Energy will serve as the exclusive energy drink and inaugural partner. The brand will also be heavily involved with in-arena branding, streaming integrations, training content and more. Nutrabolt, the creator of C4 Energy, holds a 20-year legacy of innovation and research in sports nutrition, consistently staying true to its commitment of providing athletes with premium and trusted clinically-studied ingredients in its formulations, a natural fit for OTX with their joint focus on powering the next generation of athletes.
"C4 has been elevating the physical performance of everyday and elite athletes for over 10 years, and we're consistently the top choice for anyone looking to take their game to the next level. We're thrilled to partner with OTX as we expand into the high-energy world of boxing," says Robert Zajac, Chief Marketing Officer at Nutrabolt. "Boxers have long told us that C4 Energy is their go-to for performance energy, and we're committed to investing in the next generation of these explosive athletes and their passions."
About Overtime
Overtime builds disruptive new sports leagues aimed globally at the next generation sports fan and athlete. Overtime owns and operates, OTE in basketball and OT7 in football, and leverages digital-first content across its network of accounts engaging its community of over 75 million fans and followers. Overtime's business model is driven by sponsorships, brand relationships, e-commerce, licensing and media rights.
Overtime is funded by top VC firms, industry leaders, and athletes, including Liberty Media Corporation, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Bezos Expeditions, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. Over 6% of active NBA players have invested in Overtime. The company is led by CEO and Co-Founder Dan Porter, an innovative thought leader with 30+ years of experience in mobile gaming, education, media and marketplaces.
About DAZN
DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, US and the UK. Its wide range of exclusive content includes top-flight football from the world's most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world - Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women's Football with UEFA Women's Champions League and Finetwork Liga F. DAZN is adding more and more sport to its platform to create a destination for sports fans.
DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.
DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit http://www.dazngroup.com.
About C4 Energy
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Nutrabolt's portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit http://www.nutrabolt.com.
Media Contact
Kayla Kaplan, Overtime, 914-500-3550, [email protected]
SOURCE Overtime
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