Overtime Launches Overtime2K, Moves Deeper into Gaming

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Company extends investment in gaming with formation of new NBA 2K team and vertical

Overtime has signed Cole The Man, Hank Da Tank, Hollywood, Tjack and BreeZe to its new NBA 2K team, Overtime2K.

Sports network Overtime has formed Overtime2K, a new NBA 2K team

Overtime, the fast-growing sports network for the next generation, announced today that it has formed its first NBA 2K team –Overtime2K– and is launching a new Overtime2K vertical focused on content creation around the game.

Overtime has signed five well-known NBA 2K creators to serve as the core of the team: Cole The Man, Hank Da Tank, Hollywood, Tjack and BreeZe. Together, these gaming personalities bring a passionate audience of more than 2.5 million followers to Overtime2K.

“Overtime2K is the logical next step in our gaming efforts,” said Chris Toussaint, Overtime’s head of esports. “NBA 2K is the best-selling basketball title of all time, and more importantly, it’s a game our community plays and loves. This team will create original, personality-driven programming that’s entertaining for any 2K fan, both in our community and the larger gaming world.”

The Overtime2K team will create a variety of authentic, entertaining NBA 2K gaming content for the new Overtime2K vertical – including a new reality series that will debut this spring. Overtime2K will not compete in the NBA 2K League.

With the formation of Overtime2K, Overtime now operates two teams in the gaming industry. Last year, Overtime entered the gaming space with the formation of Team Overtime, a top-ranked professional Fortnite team that includes some of the world’s top players and streamers.

“With Overtime2K, we’re expanding to add a new game, sticking with our core philosophy of focusing on titles with broad crossover appeal,” said Dan Porter, Overtime’s CEO and co-founder. “The Overtime audience makes less of a differentiation between esports and sports. It’s all competition to them, and gaming fits in with our storytelling and community-building around sports.”

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About Overtime:
Overtime was founded in 2016 by entrepreneurs Dan Porter and Zack Weiner as a sports network for the digital generation, covering the world’s top emerging talents in basketball, football, soccer and esports. Overtime's videos are now viewed more than one billion times each month across Instagram, Twitter, Snapchat, TikTok, YouTube and Facebook. Overtime’s investors include Spark Capital, Andreessen Horowitz, Sapphire Sport, Greycroft, NBA All-Star Kevin Durant and NBA Commissioner Emeritus David Stern.

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