Ownli, a first-party data platform, today announced the launch of its "Car Care Passport," a first-of-its-kind rewards ecosystem for car wash and quick-lube operators. Following a successful National Car Wash Day, the platform enables operators to generate durable, non-wash recurring revenue while providing drivers with cash-back incentives and automotive savings. By leveraging insurance-grade AI data verification, Ownli transforms the car wash into a central financial hub for vehicle owners, increasing member retention and lifetime value.
WILMINGTON, Del., April 6, 2026 /PRNewswire-PRWeb/ -- Ownli, the ground-breaking first-party data platform, today announced the launch of its Car Care Passport for car wash and quick-lube operators. The announcement follows a successful National Car Wash Day, marking a major milestone in Ownli's mission to help consumers capture the economic value of their own information.
The Car Care Passport: Strategic Ecosystem Orchestration
Ownli's expansion into the car wash sector is rooted in its success within the insurance industry. Having proven the value of closed-loop environments designed to help insurers better engage their customers, Ownli is now bringing that same engagement ecosystem to car wash operators with a first-of-its-kind "Car Care Passport".
This passport repositions the car wash as the central hub of the vehicle's financial and operational life cycle. By integrating a curated ecosystem of automotive partners, washers gain access to exclusive automotive deals including insurance, refinancing, extended warranty, dashcams, tires, unlocking significant savings while earning cash-back for their engagement.
"Our experience in insurance taught us that car wash members, just like policyholders, will engage with the ecosystem if they're incentivized and in control," said Elan Nyer, Co-founder of Ownli. "When a car wash is the access-point to a Car Care Passport that allows a driver to realize the full economic value of their vehicle, the wash becomes a non-discretionary utility. We are creating a relationship that is both structurally sticky and provides value for all parties involved."
The Architecture of Trust: Powered by Verified First-Party Data
The foundation of Ownli's insurance-grade reliability is powered by combining multi-layered AI verifications with anomaly detection to ensure absolute data integrity. This high-fidelity, "first-party" data is why insurance providers trust Ownli as a verified source of truth.
A Strategic Growth Engine: Generating Durable, Non-Wash MRR
As the car wash market becomes increasingly commoditized, operators are looking to provide value that extends past the wash bay. Ownli enables all types of wash operators to earn with the consistency and scale of a high-performance membership program.
"Ownli is the zero-cost loyalty tool the industry has been waiting for," said Anne Mauler, CMO and Advisor. "It's platform agnostic, provides a non-wash revenue stream, and creates a membership tier that completely differentiates a brand."
Operators joining the Ownli ecosystem unlock:
- Durable Non-Wash Revenue (MRR/ARR): Establish a permanent, recurring revenue stream outside the tunnel. Operators earn a lifetime affiliate revenue share on their members, creating a high-margin Monthly Recurring Revenue (MRR) stream that hedges against weather volatility and oversaturation.
- Elevated Retention: Tangible cash earnings and access to automotive savings provide a "sticky" reason for members to stay, increasing the lifetime value (LTV).
- Operational Flexibility: Ownli offers flexible integration from a fully stand-alone experience requiring no internal IT resources to a fully embedded experience. Operators maintain total control over the experience, whether managing the cadence themselves or utilizing Ownli's, batched delivery.
Availability: The Ownli platform is available to car wash operators of all sizes, as well as CRM and POS partners, and can be live within weeks. Contact Ownli at [email protected] or visit ownli.co.
About Ownli: Ownli is a technology platform at the forefront of the data ownership movement. By allowing individuals to certify, control, and monetize their personal insights, Ownli is disrupting traditional data aggregation models and creating a new standard for transparency and consumer value in the digital age.
Media Contact: Anne Mauler, CMO and Advisor
Email: [email protected]
Media Contact
Anne Mauler, Ownli, 1 2015803239, [email protected], ownli.co
SOURCE Ownli
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