Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels
Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue's intelligent automation, reporting, and campaign management tools
SEATTLE, Dec. 15, 2020 /PRNewswire-PRWeb/ -- Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced an integration with Criteo, the global technology company powering the world's marketers with trusted and impactful advertising, and its Retail Media Platform. Pacvue is one of the first advertising technology platforms to connect to the new platform, which enables programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers.
The Criteo Retail Media Platform allows brands to deliver ads across a wide ecosystem of online retail channels and reach consumers with a variety of ad formats and targeting options across all stages of their journey. By integrating with the Criteo Retail Media API, Pacvue clients can expand their advertising to new channels, while continuing to manage their campaigns with the holistic performance data, flexible reporting, and smart optimizations that they have come to rely on from Pacvue.
"Criteo partners with some of the world's leading omnichannel retailers to power the open retail media ecosystem and to make it easier for advertisers to manage their campaigns across retailers with standardized metrics and workflows," said Justin Sparks, Global Director of Strategic Partnerships, Retail Media at Criteo. "We're thrilled that Pacvue has chosen to integrate with us. The goal of our API partner program is to enable retailers to rapidly scale demand, while giving agencies and brands the flexibility to leverage tools, like Pacvue, that they are already comfortable with today."
Expanding upon the retail channels that Pacvue already serves, including Amazon, Walmart, Instacart, and eBay, the Criteo integration enables Pacvue to support sponsored product ads across a wider and growing offering of eCommerce marketplaces and retailers.
"More and more consumers are choosing to shop online, and brands are looking for new ways to reach their customers across marketplaces," said Melissa Burdick, President of Pacvue. "We've been able to provide meaningful performance improvement across eCommerce channels to brands and agencies by helping them make smart decisions about their advertising strategies, and we're excited to partner with Criteo to offer these solutions in a truly omnichannel way."
Built by eCommerce veterans and supported by an expert team of practitioners dedicated to guiding eCommerce advertisers through new ad strategies, Pacvue is uniquely positioned to help brands take advantage of the growth of online shopping. Features include:
- Fully Customizable Dashboards: Collect all campaign metrics in a robust and flexible dashboard which can be customized to focus on specific KPIs, such as Return on Ad Sales, Cost-per-Click, and more.
- Detailed Reporting and Insights: Gain insights and competitive intelligence not offered anywhere else, along with scheduled reports, keyword research, and actionable performance data.
- AI-based Optimization Tools: Save time without sacrificing performance with intelligent automation tools, AI-powered optimization, daypart capabilities, and budget management.
- Share of Voice by Retailer: Monitor product visibility within categories compared to competitors across retailers.
The integration with Criteo supports Pacvue's vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands win across eCommerce platforms. For more information about Pacvue and to demo the platform, visit http://www.Pacvue.com.
About Pacvue
Headquartered in Seattle, Pacvue is the enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising. Combining the power of holistic performance data with the tools needed to take recommended actions, marketers use Pacvue to programmatically manage their campaigns on Amazon, Walmart, and other marketplaces in order to lower costs, grow share of voice, and increase sales. Supported by the expertise of eCommerce veterans, Pacvue is the leader in competitive insights, flexible reporting, and intelligent automation, and is consistently first-to-market, empowering marketers to win in the future of eCommerce. For more information, visit http://www.Pacvue.com.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering the world's marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit http://www.criteo.com.
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