PAF Process Mining Software Solution Now Offered Through Microsoft Azure Marketplace

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Jason Wickman To Lead PAF’s North America Sales Growth.

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PAFnow is the GPS for an autonomous enterprise

Process Analytics Factory (PAF) announced today that its flagship Process Mining solution, PAFnow, is a certified software application on Microsoft Azure Marketplace, the most popular supplier of public cloud services. The Germany-based innovator recently expanded into the U.S. and Canada markets, naming Jason Wickman as executive vice president of North America operations to accelerate growth.

PAFnow enables businesses of all sizes and industries to increase productivity, accelerate throughput and eliminate waste in end-to-end processes by turning data into insights and actions.

“PAFnow is the GPS for an autonomous enterprise,” said Tobias Rother, founder and CEO of PAF. “With one click, PAFnow visualizes millions of rows of data into one easy-to-understand process map. It empowers every business user to find actionable insights in minutes and drive corrective actions with confidence.”

PAFnow is the only Process Mining tool that is fully integrated with Microsoft Power BI, which is used by 97 percent of Fortune 500 companies. “By embedding PAFnow into the Microsoft Power BI platform and Microsoft Office 365 infrastructure, businesses will have unlimited opportunities to improve operational processes using existing resources,” said Wickman.

Wickman has more than 20 years of experience leading efforts in marketing, sales, and consulting for business applications, including 12 years with Microsoft leading sales of Dynamics 365. His expertise includes implementing enterprise resource planning (ERP) and customer relationship management (CRM) systems for clients as well as building, growing and leading high-performance sales teams.

For a limited time, businesses can test-drive PAFnow PREMIUM with their own data using their existing Microsoft Power BI Reporting infrastructure. A demonstration video of PAFnow in Microsoft Power BI is also available.

For more information about PAFnow, visit the company’s website at

About PAF
The Process Analytics Factory (PAF) is a leading innovator of global Process Mining software that makes data-intensive work simpler and more efficient in real time. PAF’s flagship software solution, PAFnow, makes process mining accessible to companies of all sizes and industries so they can convert data into insights and actions—simply, conveniently and affordably. PAFnow is the only process mining tool that is fully integrated with Microsoft Power BI. The company was founded in 2014 and established its North American operations in 2020 in Ann Arbor, Michigan to be at the center of data science and artificial intelligence research. PAF is a self-financed company focused on sustainable growth. Learn more about how PAF is shaping the future of work at

PAF Contact:
Jason Wickman, Executive Vice President, North America, for PAF

Media Contact:
Patrick McLaughlin, Markit Strategies & PR for PAF

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Patrick McLaughlin