Pan-Mass Challenge Launches PMC Photo App Powered by Photo Butler

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Artificial intelligence helps riders find their photos and connects the PMC community

A rider in the PMC 2018

Riding in the PMC 2018. Photo courtesy of Photo Butler

Photo Butler has really revolutionized the way our riders, volunteers and spectators capture, share and relive memories from Ride Weekend.

Photo Butler, a fast-growing photo and video sharing platform powered by artificial intelligence (AI), announced today that it integrated its technology into a new mobile application for the 2018 Pan-Mass Challenge (PMC), a bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the country.

Every year, the PMC brings together more than 6,300 riders to raise money for life-saving cancer research and treatment at Dana-Farber Cancer Institute. The PMC launched the PMC Photo App powered by Photo Butler to allow PMC photographers and the community to seamlessly share photos and videos during this year’s ride, which took place on August 4 and 5. Photos were automatically tagged by rider and team in real-time, making it easy for people to discover content. Additionally, Photo Butler’s AI organized photos by special moments, location and day, and also auto-generated highlights from the event.

“Photo Butler has really revolutionized the way our riders, volunteers and spectators capture, share and relive memories from Ride Weekend. It means a lot to us that we’re able give our people the opportunity to collect and store their digital keepsakes from the ride in real-time thanks to Photo Butler’s AI, as well as showcase the camaraderie and unique spirit of the PMC community through the app,” said Billy Starr, founder and executive director of the Pan-Mass Challenge.

Over the course of PMC Ride Weekend and the weeks following, many PMC riders, volunteers and spectators downloaded the PMC Photo App and fully immersed themselves in the experience.

The app generated tremendous engagement within the PMC community, including:

  • 11,500 shared photos
  • Over 300,000 photo views
  • 29 percent of app users saved or shared photos via text or social
  • 18 percent of app users clicked to donate to riders directly from the app
  • 76 percent of users viewed individual rider profiles and team profiles

“As a dedicated, long-time rider, I am personally grateful for the opportunity to use our technology to share the PMC’s story and advance their awesome cause. We are changing the way the world shares memories and are delighted that the PMC has joined our journey,” said Joe Cuccinelli, co-founder and COO of Photo Butler.

Click here to make a donation to the PMC as the organization continues fundraising efforts towards this year’s $52 million goal, and learn more about Photo Butler’s AI technology at The PMC Photo App is available in the iOS App Store or Google Play.

About Photo Butler
Photo Butler is working with some of the world’s leading brands to change the way the world shares memories. Photo Butler’s patented group photo sharing platform seamlessly integrates with a brand’s existing mobile application to enable automatic photo sharing among fans and brands. With Photo Butler, organizations can capture the full experience of their events, learn about their audiences through photo analytics, and tell a story using proprietary artificial intelligence. Learn more about how your brand can upgrade to next generation photo sharing at

About The Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is a bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, log onto


On Behalf of Photo Butler
Heather Pearson
Matter Communications

On Behalf of The Pan-Mass Challenge
Ameara Harb

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McKenzie Mayer
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