Paradigm Sample Completes Asset Acquisition of Tellwut Corp.

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Paradigm Sample completed a definitive acquisition of assets from Tellwut Corp. for an undisclosed amount. Tellwut is a Canadian-based online panel and survey programming company, whose online solutions compliment the Paradigm Sample suite of offerings.

Paradigm plans to utilize Tellwut's proprietary panel and programming platform, US and Canadian Consumer and B2B profiled panelists (ranked number 2 on Survey Police) and monetization API integrations. Cyrus Deyhimi, CEO of Paradigm Sample, explains, “The acquisition grows Paradigm’s proprietary technologies around panel and monetization, panel assets and most importantly increases feasibility for our clients.” In addition to the assets of the Tellwut business, Paradigm will expand its presence in Canada and eastern Europe with the former Tellwut team which includes sales, marketing, and technology professionals.

Judy Morson, founder of Tellwut and former CEO states, “I am excited about the next step in the Tellwut journey. I look forward to collaborating with the Paradigm team and evolving the assets of Tellwut within the Paradigm product portfolio over the coming years.”

The roles at both Paradigm and Tellwut will remain intact as both teams will continue to operate in their current capacities. The transaction will not have an impact on Tellwut’s global operations as the company continues to provide services to all its clients to ensure business continuity. Robert Gray, Paradigm’s COO states, “Tellwut’s clients will benefit from Paradigm’s follow-the-sun 24x7 operations immediately.”


Paradigm Sample, based in Port Washington, New York, founded by Sima Vasa and Robert Gray, is an industry recognized market research solutions company that provides access to high-quality sample and a suite of services including: producing technology solutions, survey design, programming, hosting, data analysis, and reporting.

Tellwut® is a North American online community of individuals providing their feedback and opinions on various topics through the Tellwut online survey tool and social media platform.

For Press inquiries, please contact Suzanne Hasbrouck at
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