Ask any mom how she makes her purchasing decisions and she’ll tell you she trusts other moms more than brand marketing.
NEW YORK (PRWEB) June 11, 2019
Leading consumer product awards organization, PTPA Media, today announced recipients of the coveted Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby consumers selected from a community of over 130,000 testers across North America put products to the test in the context of their daily lives.
“Shopping is changing. We’re doing more online. We’re expecting more in store, but with so many options, making the right choice can be more confusing than ever,” says Sharon Vinderine, Founder and CEO of PTPA Media.
That’s the value of the PTPA Seal of Approval. It brings clarity and trust.
How Brands Build “Mom” Trust
“Over the years, there’s been a lot of trust lost between consumers and brands, which is why we’re seeing more scrutiny of brand marketing claims than ever before,” explained Vinderine. "Ask any mom how she makes her purchasing decisions and she’ll tell you she trusts other moms more than brand marketing. Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA’s Seal of Approval conveys this all at a single glance."
Summer 2019 Recipients of the PTPA Seal of Approval:
Artsana USA Inc. Chicco PhysioForma Light Day & Night Pacifier Pink 0-6M (2 pc)
Beurer North America BY 70 Dual electric dual breast pump
eBuyNow eCommerce KODAK CHERISH C525 SMART VIDEO BABY MONITOR
Hippococo LLC Teepee Tent for Kids
IPC Republic, Inc. Puriya Mother of All Creams
IPC Republic, Inc. Puriya Antifungal Balm
IPC Republic, Inc. Puriya Dandruff Shampoo
KRICRI NATURE Foaming facial cleanser for babies
Launched.LA Hello Bello Diapers
Masdel Inc. Magic Bag Warmy Hot & Cold Compress
P & G Ventures Zevo Flying Insect Trap Starter Kit
P & G Ventures Zevo Ant, Roach & Fly Multi-Insect Trigger Spray
Perilogics Koaii Baby Silicone Lids Compatible With All Munchkin Miracle 360 Sippy Cups
Philips North America Philips Avent Soothie Snuggle, 0m+
Procter & Gamble Luvs Diapers
Procter & Gamble Luvs Wipes
Pure Enrichment MistAire Cloud - Ultrasonic Cool Mist Humidifier and Mood Light for Child and Baby
Pure Enrichment Bentgo
Quantum Growth Processing SRL Hazli Weighted Blanket for Kids
Siani Probiotic Bodycare by Smart-n-Healthy Advanced Age-Defying Creme with Science-Backed Probiotic Technology
How Winners Are Determined
Parents across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families. Independent research by Research Now has confirmed that the PTPA Seal of Approval ranks among the top three most recognized seals in North America.
About PTPA Media Inc.
PTPA Media certifies innovative products that families can trust. By connecting manufacturers with consumers, PTPA Media helps companies serve their markets better, and helps families identify products that have been tested and recommended by their peers. For more information visit http://www.ptpamedia.com.