Parents Say Children Found Magical I Am Game Engaging

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Company has developed a game-based app to help dyslexic children overcome the learning disability.

Magical I Am Inc., developers of a game-based app to help dyslexic children overcome their reading and learning disability, today reported that parents said their children were “really engaged and into it” during demonstration sessions of the product held last Fall.

Magical I Am Inc., is an emerging edutainment application development company that was founded by CEO Bill Allen, who was diagnosed with dyslexia in 1963. Allen, a Georgia State University graduate, was a successful real estate agent who spent seven years as a facilitator for the Davis Dyslexia Correction program based in Burlingame, Calif. Prior to founding Magical I Am, Allen created and developed the Learning to Read Program.

Magical I Am uses three-dimensional imagery and an app-based game format that makes learning fun and easier for dyslexic children. As they make their way through the game, children are able to master abstract words and their meanings, progressing as they conquer each level of the game. The Magical I Am game has been successfully tested in demonstration sessions with dozens of dyslexic and non-dyslexic children.

“My daughter enjoyed the game; it was a positive experience for her,” said Sarah McAfee. “I think she was really engaged and into it.” Joe Pellizzari’s daughter had a similar experience. “She stayed engaged throughout the game,” he said. “I think she found it interesting and it held her attention.”

“The content of the program was very good,” said Rachel Galotti. “My daughter liked the fact that it was digital platform and that is what kids today respond to. It also had a rewards basis which helped to keep her interest in going from level to level. She had a lot of fun with the game.”

The company’s game-based app was developed by longtime game industry veteran and UCLA film school graduate, Sunil Thankamushy, who has also worked for Dreamworks and Electronic Arts. Thankamushy said the demonstration sessions validated the core concepts of the game. “We were very pleased that the children found it easy to understand the game and quickly move thru various levels,” he said.

“As someone who was able to overcome dyslexia, I know the devastating effects it can have, especially on children,” said Allen. “I am also aware that traditional programs are very expensive and often out of reach for most families. In the United States, less than one percent of the dyslexic population can afford the dyslexia correction methodologies available today.”

Magical I Am focuses on the formative ages of kindergarten through the fifth grade. The app addresses the key challenge for the dyslexic or reading impaired child – the mastery of abstract words. It will be extremely affordable for the 99 percent of the families who can’t afford the expensive dyslexic programs being offered today. The company is putting the finishing touches on its first mobile app game, which is expected to launch this spring.

In addition to Allen and Thankamushy, other key leaders of the company are veteran Atlanta entrepreneur, Eric Scharff, who serves as the company’s chief operating officer and chief financial officer. Marcia Hart, who co-developed the Learning to Read Program with Allen, serves as educational director of the company.

For more information on Magical I Am, please visit

Magical I Am Inc., based in Marietta, Ga., is a gaming and educational software development company focusing on programs and tools to help dyslexic children overcome the learning disability. The company is developing Magical I Am, a mobile app game that provides the fun of adventure while negotiating learning challenges that teach children to read abstract words and symbols.

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William Marks
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