The global agency will leverage the Harkness.ai conversational analytics platform to power client research and internal communications; the agency will also consult on brand and product.
OAKLAND, Calif., Oct. 4, 2022 /PRNewswire-PRWeb/ -- Park & Battery today formalized a strategic partnership with Harkness.ai in which the agency will leverage the breakthrough Harness.ai conversational analytics technology to support both our internal communications and learning and development initiatives, as well as to powerfully enhance its qualitative research capabilities. P&B will also strategically consult on the Harkness.ai brand and product.
Harkness.ai uses cutting-edge AI and natural language processing (NLP) technologies to analyze conversations in any audio or video recording, revealing insights into group and individual dynamics for any group discussion – meetings, classes, and more. The platform surfaces key insights into the interactions, topics, speech patterns, language choices, behaviors, and participation levels of everyone involved, raising awareness of habits, strengths, weaknesses, and potential biases. And it recommends additional training and content related to areas for improvement.
"High performance in hybrid work requires new tools and techniques. When we were presented with the Harkness.ai platform, we were blown away by the possibilities for our clients and our people – across the country and around the world," said Michael Ruby, Park & Battery's President and Chief Creative Officer.
Ruby added: "We're also using the Harkness.ai platform to generate insights on key trends, team cohesion, and messaging insights within qualitative research for our clients. From customer and stakeholder interviews to focus groups and team workshops to reviewing pre-recorded webinars and videos, Harkness.ai gives us a powerful new way to accelerate discovery and reporting, validate strategic assumptions, and surface other insights that may have otherwise eluded us."
Harkness.ai was founded by Jason Brooks, Evan Ellison, and Keenan Hale, bringing together their collective experience in education, machine learning, and team performance from their backgrounds at Harvard and Microsoft, on Capitol Hill, as well as from competing as elite Division I athletes. The Harkness.ai platform has been deployed across several use cases and industries, including training, human resources, sales, marketing, software development, and content development.
"We're using incredibly powerful tools that we hope will usher in a new era of civility, service, and culture in business," stated Jason Brooks, CEO, and co-founder of Harkness.ai. "We want to bring out the best in human culture, helping people transcend time zones and languages. That's something that we're really excited about."
"Working with like-minded, big-hearted people is core to our philosophy at Park & Battery," commented Park & Battery's Michael Ruby. "We couldn't be prouder to be teamed up with Harkness.ai as we grow our organizations and capabilities together.
About Park & Battery
Park & Battery is a global brand, marketing, and content agency that harnesses perspectives to create value for brands and businesses globally. Headquartered in Oakland, CA with hubs in New York City, Salt Lake City, and Miami, Park & Battery specializes in creating brands, launches, and experiences that deliver big impact, from strategy and messaging through to creative/design, content, and media/go-to-market. Learn more at ParkandBattery.com
About Harkness.ai
Harkness.ai uses deep learning to analyze participant interactions during virtual meetings, transforming conversations from analog data into actionable intelligence across the enterprise. The tool delivers automated, objective feedback to each speaker that ensures equitable discussions and helps distributed teams resolve small issues before they threaten organizational health. In doing so, Harkness.ai help teams optimize individual contributions and identify key language choices that drive meeting outcomes. Learn more at Harkness.ai
Media Contact
Karyn Scott, Park & Battery, 1 4153053747, [email protected]
SOURCE Park & Battery
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